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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107
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Unleash Your Instagram Potential: 10 Definitive Pointers ??

Social Media Network Marketing

With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. Know Your Audience : Dive deep into your audience demographics, preferences, and behaviors to tailor your content for maximum engagement.

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Google, Meta, Among Tech Giants Urged To Adopt Definition Of Climate Disinformation And Misinformation

Forbes Social Media

Major tech companies were asked to adopt a shared definition of climate disinformation and misinformation to clamp down on content and ads that seek to undermine the conversation around climate change.

Google 98
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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. No matter which person you want to work with, the most important thing is to choose trustworthy influencers who regularly produce good content with a lot of value. Focus on video content.

B2B 59
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CFA Institute Proposes Policy Guidelines for Social Media Content by Financial Influencers

Bill Hartzer

” The appeal lies in the easily digestible content disseminated across digital platforms, particularly on TikTok, YouTube, and Instagram, reshaping the very fabric of how this generation engages with financial concepts. However, the report uncovers a critical issue – a lack of sufficient disclosures in finfluencer content.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. In this podcast we share in detail in 20 short minutes what exactly influence marketing is and how you can tap into the power of the OPC – other people's content and other people's community!

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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

B2B 93