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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. The report defines content marketing as both “an art and a science. Always stay on the lookout for best practices in your industry.

Report 216
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They can easily create and publish landing pages and blog posts.

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How to optimize your marketing budget: Do more with less

Sprout Social

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. Marketing talent: Content strategists, SEO strategists, external communication professionals, content writers, editors and video producers.

Marketing 131
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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. Overall, the pairing of user-generated content with a quiz type game is a strategic move. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 155
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Having experience and expertise when it comes to writing engaging yet professional emails, blog posts, and managing company social media activity is often a ticket to a career in many reputable organizations. Word Processing and Graphic Design. Soft Skills.

Skills 128
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3 Digital Tools That Improve PR

Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier.

Tools 82
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103