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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. So is adaptability.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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Steps To Starting A Social Media Consulting Business

Socialmedia.biz

With more people than ever using platforms like Facebook, Instagram, and Twitter, starting your own social media consulting business can be quite a lucrative venture. You might have an Instagram account or post a few tweets from time, but that doesn’t make you an expert. In Summary.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

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What Brands Should Know about Facebook and Instagram Shops

Ignite Social Media

A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Facebook and Instagram Shops Overview. People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or they may discover them through stories or ads. Source: Facebook.

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Short and Simple Ways of Making Your Instagram Account Boost SEO

Waxing UnLyrical

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. It’s really very important to define the goals to achieve measurable success on Instagram.

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Why your social media isn’t working

Sherrilynne Starkie

Bringing in a certified social media consultant can turn things around quickly. A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. An outside consultant brings a fresh perspective. This limited how Instagram could be used.