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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences. Here's a version that's Twitter-friendly.

Skills 110
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4 Conferences for Social Media-Aware Business Owners

Idaconcpts

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! New Media Expo 2013. EmMeCon – Emerging Media Conference.

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How to Become a Successful Social Media Consultant

Sprout Social

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

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The 10 Top Social Media Conferences of 2017

Pixlee

If you want to learn more about social media marketing, 2017 is jam-packed year of insightful top social conferences. Going to social media marketing conferences can help you to gain an edge over competitors and give you the opportunity to meet other social media marketing wonks like yourself!

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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Social Media Coaching Can Bridge Skills Gap

Proactive Report

A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. They discovered that while businesses are investing in social media, managers’ lack of understanding means they are unsure of the returns. Follow me on Twitter.

Skills 68
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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Disclosure: as a speaker I get a free conference registration but nothing else). I mean, all.