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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

Strategy 130
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

How are external trends and events going to affect your broader marketing strategy? We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Figuring that stuff out can be tough.

Marketing 240
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167
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Enriching Conferences With Real Interaction

Janet Fouts

Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore. Keep an eye on Twitter too, the @SFAMA will be live-tweeting the event with the tag #IMS13. See the full agenda here.

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

Twitter 120
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How to Create a Social Media Strategy for Small Businesses

Later

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips. Define Your Brand Voice.

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5 Strategies for Success with Real Time Marketing

Oktopost

It was only a small part of a social media RTM strategy that Oreo had decided to implement. However, like any new idea, real-time marketing has matured, and B2B businesses are in an excellent position to incorporate real-time marketing into their marketing strategy. Those were both successful attention-grabbers in real-time.

Strategy 125