What’s the Difference Between Vimeo Marketing & YouTube Marketing?


A video site that is quickly growing in popularity for marketers is Vimeo. I’m going to start introducing you to Vimeo marketing by comparing it to YouTube video marketing, and showing the pros and cons of both. What’s the Difference Between Vimeo Marketing & YouTube Marketing?

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YouTube and Vimeo video marketing: Ride the Next Wave of Content Marketing


Youtube and Vimeo video marketing are the two hottest advertising platforms online today. Taking advantage of YouTube and Vimeo video marketing should be your next step after mastering written content. YouTube and Vimeo video marketing: Rise the Next Wave of Content Marketing.

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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo.

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. A link to the company blog(s). •

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Six Links Worthy Of Your Attention #357

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I built a robot to apply to thousands of jobs at once - here's what I learned - Fast Company. Leningrad - Kolshik - Vimeo. Leningrad - Kolshik from FancyShot on Vimeo. fast company. vimeo.

Six Links Worthy Of Your Attention #373

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Droptree - "HD Delivery" - Vimeo. Droptree Productions , a film company, spent two years filming a music video for a song of theirs, entirely on their clients' sets, in between takes. Droptree - "HD Delivery" (OFFICIAL MUSIC VIDEO) from DROPTREE PRODUCTIONS on Vimeo. vimeo.

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Six Links Worthy Of Your Attention #357

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I built a robot to apply to thousands of jobs at once - here's what I learned - Fast Company. Leningrad - Kolshik - Vimeo. Leningrad - Kolshik from FancyShot on Vimeo. fast company. vimeo.

Six Links Worthy Of Your Attention #94

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Warp Tight Shut Like Doors - Vimeo. In this short chat, Christensen demonstrates his very big and impressive brain with some fascinating perspectives on not only the business world, but the challenges that companies like Google and Apple will, inevitably, face. vimeo.

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Poke, Poke. Who's There? It's Seth Godin

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He currently runs Squidoo.com along with his latest business, The Domino Project , a new/disruptive book publishing company powered by Amazon. When Godin stopped working at Yahoo (after his company was acquired by them), he made a conscious decision to change the way he works. vimeo.

A Social Media Master Class

Twist Image

Because they're using both YouTube and Vimeo , they make it extremely easy for people to watch, share and discuss it. They experienced a PR crisis because some organizations questions their intent (see here: Fast Company - Invisible Children Responds To The Kony 2012 Viral Video Controversy ). fast company. vimeo. If you have not seen the Kony 2012 video, you may be living under a rock.

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The Drug Of Content

Twist Image

We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) Is it the toilet paper company's fault that other brands, products and services have all come to the same realization that they need to capture your attention - if but for a brief moment in time - to inform you that they exist? There are so few companies with the levity to admit that the quality of their content can't match the quantity that they are producing.

Drunk On The Social Media Kool-Aid

Twist Image

My company, Twist Image , sells marketing and communications services (with a focus on the digital/online channels). " Ultimately, I use Social Media as a publishing and engagement platform to create attention, awareness and interest in my company. These micro-celebrities are racking up hundreds of thousands of friends and followers in places like Facebook and Twitter and they're generating millions of views in places like YouTube and Vimeo. vimeo.

#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator


CMAD 2017, Session 8: Interview with Rohit Bhargava, Author and Trend Curator from 5:00 Films & Media on Vimeo. Example* – Cell phone companies making the cost of switching carriers near zero for consumers.).

How Some Big Brands Manage Social Media


As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale.

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How to Use Video to Tell the Best Stories

Convince & Convert

A comparison of Vimeo and YouTube. They’re not interested in your company. Hadassa’s Vimeo staff picks & other films referenced in the episode. Mercedes-Benz Vimeo. Traditional Marketing Meets Visual Creativity.

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Video Marketing For Your Business


Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Vimeo. Pinterest (Videos hosted on YouTube and Vimeo are pinnable and playable on Pinterest ) and Pinterest Promoted Pins, Cinematic Pins. This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers.

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

on Vimeo. Generally speaking, most trade shows will have their own hashtag, which can be used by exhibiting companies. Guest post by Reno Macri.

What every social media marketer should know about the 2013 FTC guidelines


Notes below are from the Vimeo notes. Social Media Ethics Briefing: Staying Out of Trouble — presented by Andy Sernovitz from SocialMedia.org on Vimeo. It’s been “lawyered up” and hundreds of companies have already started using it. —

17 Stellar Stats and Facts for Facebook Fans

Webbiquity SMM

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

The beauty of data and graffiti

The Way of the Web

As an aside, is it me or are far more digitally-savvy people choosing Vimeo over Youtube ?

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Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above?

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How to Increase Website Traffic from YouTube

Social Media Marketing

Depending upon the strategy of your business, you can host videos on free video hosting site like YouTube, Vimeo, metacafe and many more. And, putting those videos on your blog along with some quality content will give a remarkable exposure to your brand and videos.

Video Marketing For Your Business


Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Vimeo. Pinterest (Videos hosted on YouTube and Vimeo are pinnable and playable on Pinterest ) and Pinterest Promoted Pins, Cinematic Pins.

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4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

With Facebook, Instagram, Vimeo, YouTube, and more populating video content across every social media channel, innovative marketers and influencers know they need to do more than simply post a video to deliver results, particularly as feeds become more and more video-saturated.

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Entrepreneurs: Software and Apps I Use

Jon Loomer

Synthesis is from Copyblogger , the same company behind Genesis Framework. Screenflow: Brought to you by Telestream (the same company behind Wirecast), Screenflow is software for screen video audio editing. Vimeo Pro: Okay. Vimeo Pro , of course.

YES YOU CAN Measure Social Media

Akamai Marketing

I feel it takes into account the different areas in which social media can impact (PR, Digital Marketing, Product Development, Customer Service) and even more importantly, it gives the client some flexibility to weight certain elements so they reflect the business goals of their company.

It’s All About.SOCIAL

The Realtime Report

Most third-party platforms automatically assign companies an altogether forgettable web address like www.facebook.com/yourbrand or www.twitter.com/yourbrand. It’s All About.SOCIAL. By Bill Glenn. Social media networks come and go. How many of us remember MySpace? How about Xanga?

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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

This spring, the company used QR codes to let fans “track their Bud.” To see how the campaign works, check out this video: Learn how to Blip a Budweiser Blippable image from The Confluence on Vimeo.

Social Media Strategy? Think Like a Reporter

Webbiquity SMM

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? What is your company aiming to accomplish through social media?

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Humanize in Action: great social media is possible even in a regulated industry


TD Bank Group: Becoming a Social Business: Connecting TD Customers & Employees — presented by Wendy Arnott from SocialMedia.org on Vimeo. And it allows easy access to experts across the company. Can a bank be a social business? The answer is yes.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo.

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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Read the company blog to discover the Extra 10.

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

Copy and paste the link for a YouTube, Vimeo or other video that is hosted elsewhere. Slideshare, as one of LinkedIn’s companies, shows up the best, displaying the whole slideshow presentation, and allowing you to click through the slides directly in the post.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Vimeo. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product.

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3 Rules for Better Video Marketing

Convince & Convert

It provides practical insights into developing a structured program around your video content, offers viable examples from big-name companies already grounding their marketing in online video, and offers supporting data to help solidify the value of video marketing for the C-suite.

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Realtime Marketing: How To Plan For The Moment

The Realtime Report

If there’s a celebrity wedding taking place, an event management company could join the conversation on relevant hashtags on Twitter. On a more local scale: a flower company could deliver some flowers to a local politician upon their most recent win and document what happened with a video.

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Link Love Monthly: Best of March 2011


MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. Things Companies Don’t Want to Hear about Social Media (Sysomos). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Sites like YouTube, Vimeo, and On Demand Television Channels are enjoying staggeringly large online viewershipsevery day. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [ This is a guest post by Andy Havard.

7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

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How To Do The Nearly Impossible

Twist Image

It''s an event for companies that make physical products. If you''re in marketing, you really need to watch this - Seth Godin - Nearly Impossible 2013 : Seth Godin | Nearly Impossible 2013 from Nearly Impossible on Vimeo. We live in very different times.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I grow my company’s following?

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