Sysomos Acquired By Marketwire

Dave Fleet

Company. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos has been noticeable in recent months with a series of smart awareness-driving tactics.

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. This has implications for several functions within companies: Sales.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Sysomos : A social research engine combined with influencer marketing tools, data analysis and visualization capabilities, post scheduling and publishing across social platforms, and audience engagement. Future direction remains to be seen as Sysomos is no longer an independent company.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. 13) Sysomos. Identify sudden changes in the discussion volume to protect your company image.

Tools 271

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.&# Five Key Ingredients for a Successful Corporate Blog by Sysomos.

Tips 198

6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. Tweets about your company? Tweets about other companies, or even non-business content?

Tips 145

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Results can vary wildly based on company and intensity of feeling. It’s entirely possible you love this commercial. I don’t.

Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. The company was founded by Thibault Hanin and Loic Moisand in 2006.

Sure I love the conversation but…

Direct Marketing Observations

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know.

How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry. We are continuing our series of articles about the best way to use social data in the competitive intelligence field.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”. Guest post by Jim Delaney.

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Link Love Monthly: Best of March 2011

SocialFish

Things Companies Don’t Want to Hear about Social Media (Sysomos). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. Is it to function as a hub for your company’s ads? Guest post by Philip Masterson. Digital marketing is growing rapidly.

Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

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20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ).

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus.

Get Content First Format Content Later

Convince & Convert

A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever. She’s now the senior vice president of marketing at Sysomos.

Social Media Moments at @InsideView

Koka Sexton

Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand.

Should You Be Outsourcing Social Media?

Proactive Report

Mark Evans wrote this week in the Sysomos blog. Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period.

Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Results can vary wildly based on company and intensity of feeling. It’s entirely possible you love this commercial. I don’t.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: Sysomos ). 10) 33% of B2B companies use blogs.

The Converged Media Road to Success

Proactive Report

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Marketwire just acquired Sysomos to do just this.

8 Stops on the Path to a Better Blog

Convince & Convert

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them.

Facebook to become the platform from which we run our (online) lives

Danny WhatMough

Sysomos had an interesting post recently arguing why websites shouldn’t be replaced by Facebook Pages and on NMA today, Reputation Online Editor Vikki Chowney discusses why brands should take a slightly different viewpoint and see Facebook as more than just an outpost for campaign led activity.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Sysomos. Sysomos has two products: Heartbeat is a real-time monitoring tool and Map is a listening tool, where you can monitor conversations and track key influencers.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Have you heard that 90% of companies are using custom content for marketing? There’s a difference between blogging, and having a company blog that you update so often. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong.

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

of all bloggers @Sysomos Click To Tweet. Source: Sysomos. 63% of consumers need to hear company claims 3–5X before they actually believe it.

McLuhan, Socrates and Edith Wharton On Social Media

Socialized

On the corporate side, many companies are still reluctant to launch social media initiatives, often because they are afraid of making mistakes. There are multiple benefits to a company that participates in social media. The first and most obvious is that there is improved consumer engagement, and a sense among consumers that the company cares more about them and their needs.