Sysomos Acquired By Marketwire

Dave Fleet

Company. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos has been noticeable in recent months with a series of smart awareness-driving tactics.

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. This has implications for several functions within companies: Sales. Right now, the system doesn’t hook into Salesforce but according to Sysomos co-founder Nilesh Bansal, that functionality is on the way.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). What are people saying about your company / brand on social media sites?

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. 13) Sysomos. Identify sudden changes in the discussion volume to protect your company image. You need to consider what your employees are saying and doing that might reflect on the company. Social media monitoring is vital for virtually every B2B or B2C brand.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Monitor social media discussions of your company or product in real time? Sysomos. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Qirina Qwiki Runaware Sarah Kessler social media monitoring tools social media search engines social networking tools Soluto Sysomos viralheat Wildfire Wondershare

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. The Walmart blogging scandal is a classic case study in what not to do, but the problem isn’t limited to big companies or to the b2c world.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. In just one example of collaboration across divisions and geographic boundaries, the company saved $250,000. NLRB Says Companies Can Not Discipline Workers For Posts in Social Media by iMedia Connection.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Results can vary wildly based on company and intensity of feeling. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. It’s entirely possible you love this commercial. I don’t.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. Five Key Ingredients for a Successful Corporate Blog by Sysomos. then provides tips for maximizing company blog success.

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Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention.

Sure I love the conversation but…

Direct Marketing Observations

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know. With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation.

Top 17 Social Media Monitoring Vendors for Business

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one. Sysomos. Markwire is the owner of Sysomos.

How to use social data for competitor intelligence (II): understanding performance and leaders


With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry. Tools such as Pulsar, Sysomos and Audiense can answer all these questions about levels of engagement and the performance of your competitor’s marketing strategies. We are continuing our series of articles about the best way to use social data in the competitive intelligence field.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”. As COO Marketwire, Jim Delaney steers the day-to-day operations of the company, including all client-facing aspects of Marketwire ’s business: sales, marketing, media relations, business solutions, editorial and international divisions.

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11 best social media listening tools


Sysomos. Sysomos , now a Meltwater solution, helps you get complete visibility on mentions of your brand across all social networks. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

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Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Is it to function as a hub for your company’s ads? Guest post by Philip Masterson. Digital marketing is growing rapidly.

20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ). Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Here are 20 stunning facts about business blogging that will make you think differently.

Social Media Moments at @InsideView

Koka Sexton

Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand. As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. I’ll clarify the categories below… , but first please take this little quiz, and see if you can match the software to its benefits messaging (taken from the website home pages of the companies listed).

Link Love Monthly: Best of March 2011


Things Companies Don’t Want to Hear about Social Media (Sysomos). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. People who say social media isn’t measurable aren’t looking very hard.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Results can vary wildly based on company and intensity of feeling. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. It’s entirely possible you love this commercial. I don’t.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: Sysomos ). 10) 33% of B2B companies use blogs. 12) 81% of companies consider their blogs “useful,” “important,” or “critical” Tweet (Source: Hubspot ). 15) On average, companies that blog receive 434% more indexed pages.

Should You Be Outsourcing Social Media?

Proactive Report

Mark Evans wrote this week in the Sysomos blog. Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media. These companies want to do social media but they don’t want to do it themselves on a daily basis. It’s quite understandable that some company execs find that a scary prospect.

8 Stops on the Path to a Better Blog

Convince & Convert

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. But what happens when your goals are specifically around selling ideas and not products or services?

McLuhan, Socrates and Edith Wharton On Social Media


On the corporate side, many companies are still reluctant to launch social media initiatives, often because they are afraid of making mistakes. There are multiple benefits to a company that participates in social media. The first and most obvious is that there is improved consumer engagement, and a sense among consumers that the company cares more about them and their needs.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Sysomos. Sysomos has two products: Heartbeat is a real-time monitoring tool and Map is a listening tool, where you can monitor conversations and track key influencers. Attensity is a social analytics and engagement platform specifically designed for very large companies. For a large company, there is far too much to do this manually.

Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Sysomos Read the review by Dave Fleet. We know by now that we have to listen before we jump into social media. But the question I often get asked is how?

Get Content First Format Content Later

Convince & Convert

A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever. She’s now the senior vice president of marketing at Sysomos. Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second.

The Converged Media Road to Success

Proactive Report

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Companies are taking a holistic approach to branding and delivering content to various platforms such as televisions, Internet, mobile devices, social media sites, print and other channels. Marketwire just acquired Sysomos to do just this.

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

of all bloggers @Sysomos Click To Tweet. Source: Sysomos. 63% of consumers need to hear company claims 3–5X before they actually believe it. With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing.

Facebook to become the platform from which we run our (online) lives

Danny WhatMough

Sysomos had an interesting post recently arguing why websites shouldn’t be replaced by Facebook Pages and on NMA today, Reputation Online Editor Vikki Chowney discusses why brands should take a slightly different viewpoint and see Facebook as more than just an outpost for campaign led activity. So I’d expect more moves by the company itself to encourage brands to increase their use of the site to create more engaging experiences for users. Tweet.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. Many of the bloggers and influential Twitter users, however, wanted to promote the client’s Twitter account, because there’s a simple expectation that companies, at this day and age, should have a social media presence. As representatives of companies, your personal brand should align at least professionally with your company brand.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I completely agree that national companies need to establish a local voice in order to stay relevant.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? JF : We hope that companies will treat every customer well, but the reality is that we’ve always categorized people, whether it’s how you’re dressed at the mall, to the car you drive.