Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ). An updated blog is a sign of a business that cares about their community ( Convertwithcontent ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Most likely, these two posts are doing well because they are truly useful to the UCLA community (and even people outside of the immediate community).

Transportation 159

Transportation Sysomos Radian6 RSS 159

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr Alterian SM2 257

Socialized

SEPTEMBER 19, 2009

On the corporate side, many companies are still reluctant to launch social media initiatives, often because they are afraid of making mistakes. There are multiple benefits to a company that participates in social media. What you have to say is much more important than the fact that your company is blogging, or has a Twitter account.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. And get your account started and active immediately.

Social Media 268

Social Media Marketing Policies Sysomos 268

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Facebook 268

Facebook Class Privacy Public Domain 268

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” 13) Sysomos. 17) Brand24.

Tools 207

Tools Social Media Sample Samples 207

Viper Chill

JANUARY 11, 2010

Microsoft Apologizes for Photoshop Trainwreck I don’t recommend ‘outing’ companies but if they’re going to make such silly mistakes then highlighting them can flood your website with traffic. Well spotted, I hadn’t thought of it in that way (which is why I love this community). Glen Reply Karol K.

Analysis 76

Analysis Industry Sites News 76

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Since then,023% of all Tweets include location data, according to Sysomos. Don’t get me wrong. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. Broadcasting works better as a billboard.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

JULY 9, 2010

I thought that was great as it was, but what made it better was that both companies made a point of doing something in person for all their chosen influencers (a small tweet up with just the Klout people and then a big Virgin party where we actually got to meet Richard Branson).

Influencer 122

Influencer Ustream Authentication Social CRM 122