Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Firebelly

NOVEMBER 21, 2011

Simple: Purge your company of assholes. The Cure to Common Social Media Distractions. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it is? Stop Bothering Me!

Social Media 168

Social Media Case Study Social CRM Study 168

Social Media Network Marketing

OCTOBER 15, 2010

It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand.

Social Media 101

Social Media Social CRM Repository Wiki 101

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Social CRM is still confusing.

Social Media 245

Social Media B2B Marketing SEO 245

Razor Social

JUNE 1, 2017

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. If you’re one of those people, then you probably don’t have the system and the tools in place to attract new prospects and build quality relationships.

LinkedIn 111

LinkedIn Tools Social CRM Widget 111

SocialFish

APRIL 1, 2011

The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). Social Media – It’s Not Just for White Folks (Danny Brown). It’s Time to Call the Social CRM Bluff (Full Frontal ROI). The Art of Social.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

JULY 31, 2012

What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? Launch Adwords for Social. which bought it from Bill Gross who pioneered the concept at GoTo in the way back days).

Google 164

Google Adwords Software Social Media Management 164

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Laurel Papworth

JUNE 17, 2012

See the K button below: Klout is fed into most of the main social media monitoring systems. Reuters uses Klout of CEOS on Social Media. Social Customer Relationship Management – Social CRM – Salesforce plus Klout. You can see the impact each CEO has on their networks. Thanks Klout!

Klout 101

Klout API Influencer Social CRM 101

Convince & Convert

JULY 29, 2012

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Integrate social media activities with your CRM system. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Point Less. But in almost every case, you’re bringing a knife to a gunfight.

Case Study 139

Case Study Study Social Media Repository 139

Laurel Papworth

MAY 23, 2010

and I had a poke around on Wikipedia to read more about the actual software: Microsoft SharePoint , also known as Microsoft SharePoint Products and Technologies , is a content management system with integrated search functionality developed by Microsoft that allows users to work in a web-based collaborative environment. How do I book?

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Koka Sexton

JANUARY 14, 2013

Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% average year-over-year increase in total company revenue, compared to a 4.1% decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012.

B2B 92

B2B Social CRM LinkedIn Class 92

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. The New Social CRM Big Three.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Social Media Network Marketing

MAY 31, 2010

It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company.

Radian6 52

Radian6 Social Media Social CRM Company 52

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. An interesting little related aside.

Social Media 117

Social Media Strategy Social CRM Company 117

Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees. While I would love to say I feel bad for Best Buy, I do not.

Library 30

Library News Social CRM Policies 30

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 29, 2010

The internet is the new extension of our central nervous systems. link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JUNE 17, 2010

Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I look at it a little differently.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women. Social media success. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 18, 2011

The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It And can a company be TOO fast = creepy? Think less about your business and more about appropriate behavior in a social situation. I’ve had several companies respond quickly to conversations I was having with others about their products.

Twitter 123

Twitter Price Travel Buy 123

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. Market interest has remained fairly strong since then.

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149