Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. OfferPop (for mid-sized companies on Facebook and beyond. Piqora (for medium/large companies on Pinterest.

Social Media 164

Social Media Tourism iPad Software 164

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 105

Sentiment Analysis Patterns Price 105

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Pixlee

SEPTEMBER 5, 2019

Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. Don’t rely on vanity metrics and self-reported data when working with influencers, and make sure you do your own research about your potential influencer.

Influencer 41

Influencer Brands Marketing Tourism 41

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Keyhole.co

NOVEMBER 19, 2023

As well as the metrics in the Competitor Analysis section, you should explore: Click Rates Top Fans and Followers Audience Demographics Accessing this data will help guide you through the Channels , Content, and Tactics sections. If you’re a company with photogenic products, make Pinterest a priority. Plus, Pinterest has buy buttons.

Template 52

Template Templates Examples Social Media 52

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 138

ROI Social Media Social CRM Survey 138

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# So I figured there are probably a lot of people who have the same question. These fine folk did: Jan.

Postrank 193

Postrank Metrics Tourism WordPress 193

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. These fine folk did: Jan.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me).

Class 144

Class Creative Commons Postrank Conference 144

Hootsuite

JULY 8, 2020

Of course, these are key metrics for all social marketers (and marketing bosses). B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Parent company Belk still clearly targets the audience The Limited defined back in the ‘70s. Tourism Australia. New parents?

Template 145

Template Templates Social Media How To 145

Hootsuite

FEBRUARY 24, 2021

Sometimes they run companies and only sort of understand the role social media can play for their business. Social media managers communicate on behalf of a company or organization through social media channels. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment.

Questions 141

Questions Social Media HootSuite Marketing 141

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

List 161

List Class How To Comments 161

Akamai Marketing

MARCH 29, 2011

your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Are you hoping to help along your SEO efforts?

Press Release 238

Press Release Technorati Klout Metrics 238

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts. It’s about making those interactions meaningful and presenting your brand as having a solution to a problem.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

JULY 8, 2019

Getting clear on your purpose will guide the rest of your strategy, from who should host the takeover to the metrics you’ll use to measure success. Look at what other companies they’ve worked with in the past. A post shared by Little, Brown and Company (@littlebrown) on May 19, 2019 at 7:35am PDT. Set a goal. TheQueenTakeover.

Hosting 111

Hosting Instagram How To Hashtag 111

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. Companies turned to social to share updates, address queries, respond to feedback and provide personalized experiences more frequently.

Social Media 98

Social Media Brands Hotels Loyalty 98

agora pulse

AUGUST 28, 2019

For your company? And, of course, the chance to share ideas and innovation with the tourism industry at my Tourism Lab on the final day. If you work in the tourism industry, then we’d love to have you join us! As a result, it continues to increase results across all of their metrics.

Content 76

Content Tourism Marketing Conference 76

Bare Feet Studios

OCTOBER 10, 2008

Another long-standing metric that I have found to be true and relevant repeatedly, is that of a professional trainer or professor: know 10 times more than you plan to deliver. Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer.

Social Media 40

Social Media Construction Consultant Upcoming 40

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Keyhole.co

DECEMBER 23, 2022

Cons: Reach is not a very stable metric. This is usually a more stable metric on Instagram. If you are running paid ads on Instagram, engagement rate by impressions is the most useful metric for you. For example, if you’re running an Instagram for your tourism company. Hence, the results are more precise.

Instagram 52

Instagram Engagement Tips Hashtag 52

Keyhole.co

DECEMBER 23, 2022

Cons: Reach is not a very stable metric. This is usually a more stable metric on Instagram. If you are running paid ads on Instagram, engagement rate by impressions is the most useful metric for you. For example, if you’re running an Instagram for your tourism company. Hence, the results are more precise.

Engagement 52

Engagement Instagram Tips Hashtag 52

Akamai Marketing

FEBRUARY 9, 2011

As you consider this trend, as yourself what about your company is interesting to others? Behind the scenes experiences both humanize a company and take advantage of the fact that we like to consume video and its getting easier to do. You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. No, the problem is that most people gravitate to PR because they are "word" people and not numbers people, so metrics scare them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Kikolani

MARCH 8, 2013

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. Business / Career. They can save you time and headaches and make your data more meaningful.

Mashup 126

Mashup Meeting Resources Adwords 126

Socially Sorted

JUNE 22, 2017

So, you are not just a customer but part of a company where your voice will be heard. These basic metrics give you a clear picture of who follows you, promotes you and engages with you the most. The potential for location-based businesses is huge with this feature, especially tourism. search on all their interactions.

Social Media Management 106

Social Media Management Social Media Price Instagram 106

Bare Feet Studios

SEPTEMBER 30, 2010

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. Most companies tend to rush in and worry about measurement later.

Social Media 60

Social Media Upcoming Conference Viddler 60