Twist Image

JUNE 1, 2012

There is a massive and missed opportunity happening in the marketing industry. This culture collision starts to explain why marketers are facing tech fatigue and why Facebook's IPO languished. Here's the truth: the majority of marketing professionals are scared of technology. " It's not about adults versus startups.

Radian6 100

Radian6 Startup Marketing Adwords 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 254

Radian6 Training Team Feed Reader 254

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Marketing & PR. Marketing and public relations professionals spend a lot of time trying to craft and deliver the perfect message. Customer Service.

Company 140

Company Conversation Radian6 Social Graph 140

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 145

Radian6 Training Team Feed Reader 145

Convince & Convert

FEBRUARY 8, 2011

Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. Engineer a New Bedrock. Make a Calculator.

Radian6 134

Radian6 Case Study Microsoft Forums 134

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 124

Radian6 Training Team Feed Reader 124

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 100

Radian6 Training Team Feed Reader 100

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company.

Radian6 52

Radian6 Social Media Social CRM Company 52

Koka Sexton

NOVEMBER 14, 2011

I was accepted as a speaker and will talking about Leveraging Social Media for B2B Sales Teams. SocialMediaPlus will consist of 21 seminars on real-world topics that will help you walk away with an understanding of how to effectively implement Social Media strategies inside your company.

Social Media 65

Social Media Radian6 B2B List 65

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Consumer/lifestyle marketing.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Third – how will you be handling the monitoring? • How much control do you want to have to be able to make changes yourself? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Diva Marketing Blog

MARCH 25, 2011

So, let's learn from each other and build a strong foundation for the future of social media marketing. If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. S usyn Duris Actor, Marketing Consultant Susan Elise Duris. Stephanie @saltzberg. Simple advice.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 120

B2B Software Social Media Survey 120

Social Media Strategery

AUGUST 18, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Government 2.0 Miscellaneous Personal Prof.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Social Media Strategery

AUGUST 8, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Government 2.0

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies.

Upcoming 124

Upcoming Project News Social Media 124

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one? Range of coverage. Workflow capabilities. Metrics and reporting.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Do you really love a particular topic, company, website or public figure? Robin Wauters reviews Trackur, an online reputation management and social media monitoring tool created by Andy Beal and team.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Let’s get to work.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. Maybe that could be a new line of business for them. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115