The Marketing Blog

MAY 27, 2008

The wave of social media in India (which includes Facebook , Myspace , Twitter , LinkedIn , Ryze , Orkut , YouTube , Flickr and many more) has led to a huge interest in the personal and business implications of this here-to-stay form of interaction. The scope of my blog-posts span across the Enterprise 2.0

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Blogger Social Media Web 2.0 Startup 100

Buzz Marketing for Technology

JULY 22, 2008

Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. as a media professional, i cant understand how a company can so blatantly spam people like that. Company Info. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ).

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

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Social Media Marketing Digg Consultant 221

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. That's when the messaging really started to spread like widefire.

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Engagement Cause marketing Web 2.0 Message Boards 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. A marketing firm might want to sell a product. I still follow Woot.com.

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Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

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Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

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Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. 3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? For example, MySpace grew by 609% in one year, from just under 3.5 Intranet 2.0. Multimedia.

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Sharepoint Wiki Web 2.0 Class 189

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 9) Most companies have “hearing systems&# not “listening systems.&# April 2008.

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Communities Groups Groups Social Media 117

Diva Marketing Blog

SEPTEMBER 7, 2009

Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 1 topic about social media marketing. On today's Diva Marketing Talks we're exploring the world of online publications. After graduating with a degree in Marketing, Deanna Sutton set out to launch Clutch as a print magazine. 30 minutes. BlackWeb20.com

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! but it would be a mistake to stop designing or marketing to older people. I guess I shouldn’t be surprised though, misery loves company right? My friends, do you respect media snackers? Seriously though, I’ll participate.

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Meme Digg Web 2.0 StumbleUpon 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

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Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. You could call me a blogger of many hats or a social media maven or Internet marketing consultant. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Glen Allsopp writes about the topic of Viral marketing at ViperChill. Faithful follower of Viral Marketing! I love the transparency.

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Social Media Influencer MySpace Consultant 229

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Consumer/lifestyle marketing.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? It is the younger generation that Tom mentions as possible change agents who use web 2.0 Mobile Messaging 2.0. Web Advertising. Web Services. More openness to change here. More info here. Jeff Jarvis.

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SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

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Press Release How To Radian6 Blogger 129

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. Discovery of web apps is much more difficult for the end user. link] blur Marketing [link] Is It Curtains for the App Store? Pissing off Google.)

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

JUNE 18, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Social Media > Plutter Kite: The Ultimate Micro-Blogging Service Plutter Kite: The Ultimate Micro-Blogging Service by Tamar Weinberg on June 18, 2008 Share This is a guest post from Samir Balwani of Internet Marketing blog Left the Box.com.

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Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Thanks Deb!

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Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

JULY 15, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 7 Deadly Blog Writing Sins 7 Deadly Blog Writing Sins by Tamar Weinberg on July 15, 2010 Share This is a guest post by Frank Lee. Next step you need to market your blog to reach your target audience.

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Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. I know I would.)

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Thanks again to David Mihm who specializes in Portland Web Design for creating them. Here’s 2007.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategery

DECEMBER 22, 2008

best practices , government , government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps.

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Gov 2.0 Social Media Wiki Web 2.0 62