Sprout Social

AUGUST 30, 2024

These include channels such as social media, email, forums and live chat. However, many companies are still catching up with customer service technology and trends. Especially with the boom of AI and more customer interactions happening across social media platforms. What is digital customer service? Translation?

Knowledge Base 130

Knowledge Base Forums Loyalty Issues 130

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust.

HootSuite 114

HootSuite Guidelines How To Sentiment 114

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 94

Retail Social Media How To UGC 94

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance. Yes, you read that right.

Social Media 103

Social Media Marketing Banking Sports 103

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Organization 71

Organization Resources Social Media B2B 71

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 90

Social Media Patterns How To Analysis 90

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis?

Sentiment 141

Sentiment How To Analysis Review 141

Oktopost

APRIL 27, 2025

Its all about gathering data from various sources, like social media, email nurture programs, or corporate PRs, and using that data to understand what are competitors are saying and why. This helps you gauge preferences, satisfaction, and even brand loyalty. This is where content marketing intelligence comes in.

Marketing 91

Marketing Sentiment Analysis Metrics 91

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Social listening plays a vital role in this area. This qualitative social data reveals customer sentiments, preferences and experiences. What is customer advocacy?

Social Media 138

Social Media Sentiment Loyalty Microsoft 138

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. Which is why a social media engagement strategy can be incredibly helpful for achieving your social media goals.

Social Media 71

Social Media Engagement UGC Metrics 71

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

NOVEMBER 20, 2013

It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. That single manifesto brilliantly encapsulated just how social media could transform business. and kick-started the second generation of social media.

Social Media 147

Social Media Sentiment Nielsen Reputation 147

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. With social listening.

Reddit 98

Reddit Tips HootSuite Marketing 98

Sprout Social

FEBRUARY 11, 2025

The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health.

Brands 87

Brands Sentiment UGC How To 87

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you.

Metrics 128

Metrics Social Media Sentiment Airlines 128

Keyhole.co

MARCH 9, 2025

Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). Read on to discover how to build a data-driven social media strategy that maximizes engagement.

Travel 52

Travel Analytics Social Media Engagement 52

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 126

Company B2B Loyalty Survey 126

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 142

Social Media Sentiment Data Team 142

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important? Provide stellar customer service.

Loyalty 96

Loyalty Brands How To Discount 96

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. This is where social media market research comes in. Basically, with social media market research, you’re as close to being a mind-reader as you’re gonna get.

Research 140

Research Social Media HootSuite Marketing 140

Sprout Social

MARCH 18, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. For their recent hand soap drop, they collaborated with Alexis Nikolebetter known by her username Black Forager on social media.

Influencer 65

Influencer Report Social Media Sports 65

Sprout Social

FEBRUARY 22, 2023

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business.

Social Media 143

Social Media Trends Loyalty Data 143

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Questions 145

Questions Social Media Strategy Survey 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 133

Social Media Strategy HootSuite Sentiment 133

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. Think about it: Every team in your company is full of experts. The benefits of cross-team collaboration.

Collaboration 133

Collaboration Social Media Team Sentiment 133

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. And the good news?

Social Media 146

Social Media Trends Strategy CSR 146

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?

Social Media 145

Social Media HootSuite Metrics CPC 145

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 144

Social Media Strategy Brands Airlines 144

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI.

Facebook 94

Facebook HootSuite Marketing Groups 94

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty.

Social Media 101

Social Media Social CRM Repository Wiki 101

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

Sentiment 133

Sentiment Banking Patterns Hotels 133

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

List 145

List Social Media HootSuite URL 145

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes. — Travis K.

Social Media 145

Social Media UGC Analysis Conversation 145

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales. Here is a closer look.

Sentiment 141

Sentiment Marketing Analysis Loyalty 141