Social Media Network Marketing

JUNE 13, 2010

The various points of influence are: • Traditional/mainstream websites. Social news / bookmarking sites like del.icio.us, technorati, dig and others. Microblogs e.g. . Microblogs e.g. Twitter. Professional networks like LinkedIn. Social networks like Facebook and others. Blogs created and managed on blogger.com.

Reputation 50

Reputation Xanga Microblogging Technorati 50

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Oblivion If you are an expert on a subject matter, you should know the latest news, findings, and opinions about it. People often advance themselves as a technical expert on a brand, but seem unaware when that brand is in the news for having a defect or a major product announcement. Building relationships takes time, energy and effort.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Could I add one to your list?

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. Social news / bookmarking sites like del.icio.us, technorati, dig and others. Microblogs e.g. Twitter. Engage in more effective public relations by understanding who the real influencers are. Professional networks like LinkedIn. Thanks for sharing!

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog.

Hotels 245

Hotels Social Media Communities Discount 245

Koka Sexton

DECEMBER 20, 2009

I try to follow the trends and news around social media as best I can. I work for a growing software company and they don’t have much of a footprint in the social media world. I work for a growing software company and they don’t have much of a footprint in the social media world. That is until recently.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I try to follow the trends and news around social media as best I can. I work for a growing software company and they don’t have much of a footprint in the social media world. I work for a growing software company and they don’t have much of a footprint in the social media world. That is until recently.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Simply put, the new mass media helped organize, and influence, large numbers of consumers.

Social Media 105

Social Media Marketing Digg MySpace 105

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

FEBRUARY 3, 2020

That’s true even if your company is not on social media (psst: here’s how to get started ). Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Safeguard your company from cybersecurity risks. But every company is different.

Guidelines 143

Guidelines Social Media Policies How To 143

SocMed Sean

APRIL 5, 2012

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking.

Social Media 279

Social Media Twitter Facebook Social Networking 279

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media gives you an opportunity to exert influence onto customers and prospects. That influence often translates to interest; people want to hear what you have to say. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the influencers? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Webbiquity SMM

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Microblogging (i.e., Coordinate efforts. But “control&# is tricky in the social media world. LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. They love ideas and news. They love sharing ideas and news.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 5 Secrets To Get Retweets That The Experts Won’t Tell You by Tremendous News.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# I DO own one for ORM, but I’ve left it as a news feed.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

There are so many blogs out there that regurgitate news, causing clutter in the blogosphere. Detail Bloggers who actually show that they put their passion into the blog post, offering deep insights instead of just regurgitating news, are the winners of this category. Here’s a hint: it requires not doing what everyone else does.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 10, 2010

. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. Should I learn a specific skillset?&# Word travels.

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Image credit: Buffer. Give your message some time.

Tips 100

Tips Twitter How To Hashtag 100

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. There’s relationship building (see rule #6), influence, branding, and more. It begs the question: if it were really about doing good, wouldn’t the company simply donate the $20,000 directly?

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2009

83 Social News Sites – Categorized by Niche (Square Oak): Brendan Picha lists another handful of social media sites in case you’ve lost your taste for the mainstream sites. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit? This kid is awesome.) Become a del.icio.us

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 8, 2010

Numbers Aren’t Everything Over-zealous clients or enthusiasts might feel the need to absolutely reach out to the “influencers&# who have eleventy billion Twitter followers. Research these potential influencers to get a handle on their credibility. The truth is that those numbers don’t often mean anything.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 4, 2015

It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves.

Eventful 100

Eventful Social Media Microblogging How To 100

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

It should also, at the same time, be something familiar to other Facebook users, as this is what they will see in their News feeds as their friends become fans or you post updates. I have a couple set up for books that I work for the publishing company. Everyone’s “home&# page is unique to them based on their news feed.

Facebook 279

Facebook How To Applications URL 279

Hootsuite

OCTOBER 21, 2019

Businesses also partner with influencers (what WeChat calls Key Opinion Leaders) and sell their products through the WeChat Store. Sina Weibo is an app for personal microblogging. KakaoTalk is a Korean chat app that is so popular, it’s making South Korean telecom companies nervous for the future of text messaging. Sina Weibo.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79