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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). How did I know that?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Monitoring The first step in social media intelligence is to monitor multiple social networking sites where your target audience is active. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring. Check out these social media tools that do the math for you.

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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

1 Social Media Tool Create. LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. LinkedIn hashtag analytics FAQ How do you analyze hashtags on LinkedIn? Free 30-Day Trial What is LinkedIn hashtag analytics?

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