Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy.

Banking 95

Banking Policies Template Templates 95

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 130

Metrics Strategy How To Tourism 130

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. insurance companies’ digital ad spend will increase to $13.58 This can develop their reputations as industry leaders. They know they need insurance.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

JUNE 22, 2023

Brand representation Brand safety is especially important in healthcare, as a misplaced post or poorly handled comment can cause significant reputation damage. This is a great example of how creating interactive, design-forward social media policies can help companies stay compliant while also inspiring employee participation.

Policies 93

Policies Template Templates Examples 93

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All All of us have influences. Or maybe just kicked us in the ass when we needed it.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I'd like to see PRSA take an even more aggressive role in educating the public about PR. I'd like to see PRSA take an even more aggressive role in educating the public about PR.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. You are one of the hardest working people out there, and every stinkin blog post of yours is educational and inspiring. Turns out, I’m totally non-musical, so that guitar thing is going to be tough.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Hsieh and his co-founders’ went to truly extraordinary lengths to keep the company alive, including housing employees in their homes.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? What’s Your Pitch?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. link] Zack Wow, list of heavy hitter presenters… you're in good company. Ive founded 5 companies, and spent 15 years running digital marketing agencies. No pressure, eh?

Price 108

Price Social CRM Social Media Consultant 108

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Keyhole.co

APRIL 6, 2023

Companies can use stories to humanize their brand, generate quality leads, and finally, turn them into potential customers. This is an excellent feature for brands to share user-generated content, client reviews, and even address FAQs, etc. Educate: This involves sharing your knowledge and expertise. Staggering numbers, right?

Analytics 52

Analytics Instagram Metrics Authentication 52

Keyhole.co

APRIL 6, 2023

Companies can use stories to humanize their brand, generate quality leads, and finally, turn them into potential customers. This is an excellent feature for brands to share user-generated content, client reviews, and even address FAQs, etc. Educate: This involves sharing your knowledge and expertise. Staggering numbers, right?

Analytics 52

Analytics Instagram Metrics Authentication 52

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. 40% of your potential customers expect companies to connect on their preferred social media channels. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 79

Social Media HootSuite Template Templates 79

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! Ive founded 5 companies, and spent 15 years running digital marketing agencies. philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Why is this? Why is this?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. Ensure no sales lead gets lost by setting up a messenger or DM virtual assistant that can help address FAQs without requiring any human manpower. There aren’t really companies exclusively for social media lead generation.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. After all, you could make me money, save me time, protect me and educate me with this article. Ive founded 5 companies, and spent 15 years running digital marketing agencies. When “new&# marketing is done right, it is willingly consumed and not force fed to us.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. The right candidates have an opportunity to be leaders at an agency, not just part of the staff at a big company.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company! I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

AUGUST 4, 2010

Ultimately, this will make for stronger companies. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Listening to your customers and understanding their needs can really develop your company in the end.

Social Media 130

Social Media Strategy Comments Course 130

Writtent Blog

MARCH 23, 2016

Share Your Company Story. What are your company’s rituals? What are the great things you do as a company? Share your company know-how. There are specific things that you or your company excel at. Professional development and gaining new educational experiences is essential in this fast-moving world.

List 40

List Eventful Questions Industry 40

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. People like me – NOT teens, educated, professional – are the ones I follow on twitter & vice-versa. Don’t get me wrong.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116