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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Could they be both? More importantly, could they be successful in both?

YouTube 154
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. What is brand marketing?

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. The directive is simple: Visit us to try these delicious new dishes. It also showcases companies such as Meijer that are using one or more forms of the technology.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. The directive is simple: Visit us to try these delicious new dishes. It also showcases companies such as Meijer that are using one or more forms of the technology.

Team 100
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This Week in Social Media – 8/14/2013

Social Media Marketing

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

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Runza Combines Social Media and Email – Something to Chew On

Convince & Convert

Runza is a (perhaps not coincidentally) football-shaped pie filled with delicious ground beef, onions, cabbage and spices. It’s interesting that the website sign-up for Runza’s email program asks for mobile phone number to opt-in to text message offers. Asking for mobile phone number is smart, too.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. You can check show times, read mainstream media reviews, watch official trailers, and get data on individual movies as well as the movie industry in general. Calling attention to mobile apps?