Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 101

News Google Hitwise Press Release 101

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Twist Image

DECEMBER 27, 2011

So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. During the last recession, our company ( Twist Image ) was very lucky. Blog posts are great.

Startup 105

Startup Case Study iPhone Project 105

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Waxing UnLyrical

JUNE 13, 2012

How much content is right for my audience? I believe that, like me, my audience is insanely busy and overwhelmed with a world awash in content. I’m exploring ways to expand our content, but stay true to what I believe to be our audience’s limited tolerance for content creep. What is the right breadth of topics?

Fashion 248

Fashion Aggregator Journal Startup 248

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. What Horrible Things Did Time Magazine Do in 1964?

Vocus 166

Vocus SEO Social Media Press Release 166

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Content 60

Content How To Project Publishing 60

Adam Sherk

JANUARY 19, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. But in going through the site a substantial portion of the content is news so I opted to include it. Also surprised how well some magazines did.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. What Horrible Things Did Time Magazine Do in 1964? Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers.

Study 147

Study News Press Release Report 147

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. What Horrible Things Did Time Magazine Do in 1964? Might be interesting to investigate.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

Sites 238

Sites News Engagement Facebook 238

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. Google Docs. Sometimes the best tool isn’t the most expensive or complicated. SocialCast.

SocialCast 111

SocialCast Tools Price Collaboration 111

Twist Image

JULY 20, 2018

That's an Easy One - The New York Times Magazine. "In When the head of Amazon is now worth more than $150 billion (that's wealthier than any human in modern history), we - as a society - should be asking tougher questions of these companies. And, if indeed these companies are too powerful, do we use traditional rules of law to adjust?

Price 40

Price Insurance Startup Education 40

Twist Image

JUNE 24, 2013

At the same time, I was already publishing a couple of music magazines that were becoming successful. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been.

MySpace 110

MySpace Marketing Digg Education 110

Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). On a related note, it will be interesting to see what impact the new expanded results will have on search referrals to news and content sites.

News 113

News List Google Embedding 113

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 23, 2009

That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

JANUARY 21, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

JANUARY 7, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

JULY 13, 2010

But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

Press Release 141

Press Release SEO News Survey 141

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. What Horrible Things Did Time Magazine Do in 1964? Are you sure you want to write that article, Dave?

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. What Horrible Things Did Time Magazine Do in 1964?

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. What Horrible Things Did Time Magazine Do in 1964?

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

SEPTEMBER 10, 2010

It’s simply no longer profitable for companies to report “news.” When they’re already consuming content, it’s too late. Over 40% is spent with content. What Horrible Things Did Time Magazine Do in 1964? I’ve been through the book and it’s a good read; for more information check out GoogleyLessons.com.

News 121

News Press Release Survey SEO 121

Adam Sherk

JANUARY 28, 2010

Some people might subscribe to it all by itself.&# - Luke Hayman , Five Ways the iPad Will Change Magazine Design “One sticking point for publishers has been whether they will have direct access to customer data, which they would use to sell renewals or related magazines and to tell their advertisers about their audience.

iPad 129

iPad Apple News iPhone 129

Adam Sherk

APRIL 13, 2010

The sites include a mix of major newspapers, news magazines and TV news sites. Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. What Horrible Things Did Time Magazine Do in 1964? It is mostly US-focused but five UK sites have also been included.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. What Horrible Things Did Time Magazine Do in 1964?

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

MAY 19, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise 100

Hitwise News Report Press Release 100