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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Titled “Survive a Zombie Attack: Move to the Cloud,” the company achieved more than just prospect awareness.

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Can Breastfeeding Save Time Magazine?

Twist Image

When was the last time you discussed Time Magazine around the dinner table? It all started when one friend leaned into the table and spoke (in an almost embarrassed whisper), "Did any of you see the cover of Time Magazine ? The real question is this: why did Time Magazine run with that cover story? breastfeeding?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367
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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

No company feels like they have enough resources for what social media requires. With this structure, one person is assigned to oversee the company’s social media channels. Furthermore, the in-house design team usually doesn’t have enough time to create social media content.

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The Importance of Content, Authenticity, and Credibility

Meltwater

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

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The 50 Most Innovative Companies

Twist Image

Some of the best ideas (be it for clients of Twist Image or words you read in this Blog) come from reading, learning and hearing about new and innovative companies. " Over the past decade-and-a-half, I've become ever-more fascinated by how similar the success of a band is to that of a company. The 50 most innovative companies.

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