Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through? Happy May Day!

Consultant 205

Consultant Communities Community building Groups 205

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Training 158

Training Marketing Small Business ROI 158

Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? 8 Bad habits that stop content marketing ROI in it's tracks.

Content 163

Content Curation ROI Marketing 163

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Buffer Social

JANUARY 26, 2021

For most small business owners and marketers, this means checking Instagram regularly to keep a close eye on important comments. There are all the benefits of community building and engagement but it’s also a huge time saver for me. All from the comfort of your Buffer dashboard. I can’t tell you how helpful it has been.

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Instagram Engagement Notification Small Business 96

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Waxing UnLyrical

SEPTEMBER 18, 2013

By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

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Eventful Hashtag Community building Tumblr 195

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. Today, brand building isn’t about broadcasting your brand to the customer. So, how do you tap into that market with your brand? The Human Connection in Community-Driven Brands. The times have changed.

Communities 52

Communities UGC Marketing Newsletter 52

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Content syndication involves the actual publishing and sharing of content on social media platforms. The normal response is, HELP! Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

DECEMBER 22, 2022

Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. As 2022 comes to a close, we’re looking back on our own year in social at Sprout.

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Strategy Metrics Team Social Media 107

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Current state of Facebook marketing 2018. How to Get a Grip on Facebook Marketing in 2018.

Feed 167

Feed Feedly News Facebook 167

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Published on. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Build a content equation. Staying up-to-date on trends. sproutsocial. ??

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Template Templates Social Media Video 97

agora pulse

DECEMBER 11, 2018

In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. Three of the four changes — restrictions on Facebook Group publishing , Facebook Private Messages, and Facebook Search API) — were soon overturned by Facebook and life returned back to normal.

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API Instagram Hashtag Notification 102

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation.

Marketing 40

Marketing Findability YouTube Analytics 40

Firebelly

FEBRUARY 11, 2011

Guest post by Brandon Prebynski , Social Media Lead, Global Emerging Markets at Cisco Systems. Depending on which method(s) you use to build your strategy (or lack thereof) to participate at any level with social media, there are various steps you take to achieve your objective. Executing campaigns can be aided with the use of apps.

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Influencer Social Media Community building URL 198

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses!

Statistics 67

Statistics Social Media Marketing Instagram 67

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience. 

System 89

System Content Fashion Template 89

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz.

Tools 277

Tools Tips Marketing Social Media 277

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Launch & Influencer Marketing Strategies for Startups, Entrepreneur s (episode 35). billion daily active users on average for March 2016. SoundCloud.

Facebook 113

Facebook Marketing Groups Groups 113

Pixlee

OCTOBER 20, 2021

Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day. However, the growth of digital marketing in the last decade lends itself to UGC thriving outside of social media platforms as well. Community Newsletters. Sharing UGC Today.

UGC 78

UGC Social Media Content Newsletter 78

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Marketers should not throw in the towel for Facebook marketing. It's not time to give up.

Feed 164

Feed Feedly News Tips 164

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Community management. Best times and content types to publish. In this report, you’ll get a sortable list of all the posts you published during the time frame, along with reach, clicks, and engaged users for each.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Once a hashtag is published, it becomes a clickable, searchable link.

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Hashtag How To Guidelines Telecommunications 122

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. This can be daunting at first, but it’s a sure-shot way to build your expertise on social media. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Buffer Social

MAY 25, 2023

Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains. Growth is inevitable if you can publish consistently, even with a small audience. This can spark other forms of content, like a Twitter thread or a podcast discussion.

Social Media 83

Social Media Content Newsletter How To 83

Pam Moore

SEPTEMBER 18, 2017

You publish yet another epic piece of content. Could it be that you are not creating or publishing content designed to convert? Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Unfortunately many marketers confuse social buzz with social bucks.

Content 162

Content Training How To ROI 162

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. The ability to publish to Threads with Buffer is one of our most requested features to date, with more than 1,600 upvotes. Buffer users are big fans of the platform, too. ” 6.

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Team How To Instagram Authentication 103

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries.

Campaign 52

Campaign UGC Hashtag Influencer 52

Hootsuite

SEPTEMBER 7, 2022

Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Improve community engagement. Gain market insights with social listening. An educator trying to land their next role may start by building brand awareness. Community-building.

Education 93

Education Social Media Tips HootSuite 93

Waxing UnLyrical

MARCH 23, 2015

How to Validate that your Social Media Marketing Strategy is Working. If that’s not a fresh take on community building, what is? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” 2. 5 Tips to Get In Your #Creative #PR Groove.

Strategy 100

Strategy Badge Consultant Flickr 100

SocialFish

MARCH 9, 2011

GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Taking the place of their magazine website, it houses archived and current issues, beefing up community content and helping with SEO. They publish the magazine together but manage their websites separately. “We

Case Study 180

Case Study Study Communities Joomla 180

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time.

Communities 100

Communities Tips Metrics Community building 100

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! So before you get started, it’s a good idea to sit down and define your social media marketing goals. And that’s it!

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Platform Social Media Small Business Instagram 78