Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. These aren’t your average, run of the mill, doughnuts.

Examples 249

Examples Social Media Social Networking Community building 249

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking: How to Get Started Marketing with Memes.

Meme 191

Meme How To Marketing Community building 191

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. For example, you can edit and delete playlists on your phone, but creating a new playlist is only possible on desktop. YouTube is not just a platform for sharing videos.

YouTube 115

YouTube Marketing Library Video 115

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . Or take Shop Good Co — another great example of a brand bringing an in-store experience to customer’s homes. .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

Communities 100

Communities Content Marketing Community building 100

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 78

Communities Social Media Community building Groups 78

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through?

Consultant 205

Consultant Communities Community building Groups 205

Pam Moore

APRIL 7, 2024

Lead by Example : As leaders, it's our responsibility to set the tone. Communicate the Why: Paint a vivid picture of your vision. 🤝 7. Host workshops, provide coaching, and lead by example to instill a growth mindset that's primed for success. Let's take your marketing results to the next level. 🧠 8.

Team 78

Team Training Resources Collaboration 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. We also included examples from brands to inspire your strategy. What is corporate communications? For instance, the content creation team may also handle internal communication initiatives. We hear you're all loving the song.

Skills 112

Skills Template Templates Travel 112

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Hashtagging examples to spark your next big idea. To hashtag or not to hashtag?

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Pixlee

AUGUST 19, 2020

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor.

Discount 54

Discount UGC How To Marketing 54

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. These videos are prime examples of content that can be repurposed across channels.

Template 97

Template Templates Social Media Video 97

Oktopost

JULY 20, 2023

Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads. These figures demonstrate the potential of Threads as a platform for B2B communication and community building.

Conversation 91

Conversation B2B Community building Instagram 91

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. (in West Bengal!) via Flickr, CC 2.0.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

JUNE 27, 2019

Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life. Did they build trust in one another and in Joi Gordon, global leader of Dress for Success?

Project 236

Project Influencer Communities Groups 236

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. Take, for example, budget airline, Ryanair.

Social Media 90

Social Media Content Airlines Authentication 90

Buffer Social

DECEMBER 3, 2020

IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Who are you?

Communities 81

Communities Engagement Community building Instagram 81

Waxing UnLyrical

JUNE 27, 2014

From a marketing perspective, that’s silly, especially given my line of work. And doing things like this is what helps to grow your network and your community. I’ve given you a personal example, but it’s the same principle we need to incorporate in our work, especially if we work in social PR (as I like to call it).

Social Media 189

Social Media Curation Community building Consultant 189

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. What is web3?

Brands 90

Brands Applications Communities Yahoo 90

Hootsuite

SEPTEMBER 7, 2022

Take the r/explainlikeimfive subreddit, for example. Users share complex ideas and the Reddit community breaks them down. In the example below, a “full class of 11th graders” got a simplified lesson in biology. Improve community engagement. Gain market insights with social listening. Source: Reddit.

Education 93

Education Social Media Tips HootSuite 93

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Social Email Marketing

SEPTEMBER 30, 2010

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

Communities 77

Communities Nielsen Social Media Case Study 77

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. Consider including examples, outlining key points, or even giving specific directions on how to structure the content. try socialcraft Need help with social media marketing? To whom is the content for? Try SocialCraft.ai

Content 78

Content How To Social Media Management Social Media 78

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. This can be daunting at first, but it’s a sure-shot way to build your expertise on social media. But how do they do it?

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Mindjumpers

DECEMBER 9, 2010

For example, the community for “Toy Story” is more interested in a new animated movie than the community for “Pirates of the Caribbean”. Instead of Disney doing their own promoting of how wonderful their parks are, they get their community to do the promotion for them – which of course gives a more authentic feeling.

Facebook 277

Facebook Community building Technorati Communities 277

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

agora pulse

JANUARY 30, 2021

Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. Alan Gannett shared the example of The Beatles’ Paul McCartney and how the song “Yesterday” came about. Use live video for community building.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. It’s about connection, and building a community—a human element AI just can’t fully replicate.

Team 134

Team Social Media Management Skills Trends 134

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives. To get a complete team recap, add Community Management metrics to your report. Track Your Team.

Report 147

Report Social Media Metrics Aggregator 147

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 142

Trends Social Media Instagram Influencer 142

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

JULY 23, 2020

Nurturing an engaged community. That includes, for example, the ability to know which hashtags to use on Instagram (and how many), when to host a social media contest, and what types of posts your audience will respond to. Social media management tools can also significantly expand social media marketing potential.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Convince & Convert

AUGUST 15, 2013

Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons. The examples of Vines submitted are incredibly diverse, but interesting.

Tumblr 125

Tumblr Hosting Community building Campaign 125