Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Video plays. Photo views. Link clicks.

Communities 262

Communities Activities Facebook Patterns 262

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

Types 119

Types Video Content Case Study 119

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. The number of comments viewers have left on your video.

Metrics 52

Metrics Analytics YouTube Video 52

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Video 144

Video Social Media Strategy Film 144

Social Media Strategies Summit

JUNE 8, 2023

Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces.

Brands 130

Brands Facebook Influencer Campaign 130

Waxing UnLyrical

MARCH 26, 2012

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Then there was the fact that the actions we hoped people would take were digital actions. Do let me know – the comments are yours, you know that!

Case Study 256

Case Study Blogger Study Campaign 256

SocMed Sean

FEBRUARY 1, 2022

The photo, video and story sharing that Instagram is famous for makes it the app of choice for many. Later they added filters, videos, messaging and story functions to enhance users’ experiences. The art community latched onto Instagram for this reason and as a way to freely circulate their talents. Instagram Tips for Artists.

Instagram 162

Instagram Study Influencer Tips 162

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? And in this new world of social media, video content reigns supreme. View this post on Instagram.

Video 100

Video Social Media Brands Instagram 100

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.

Social Media 220

Social Media Reddit LinkedIn Research 220

Small Business Mavericks

JULY 24, 2013

In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land. Post videos. If images enhance Facebook posts, then videos should do so even more, right? Post videos to your Facebook page for greater audience engagement. Yep, that’s right.

Communities 101

Communities Facebook Survey Small Business 101

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

B2B 117

B2B Trends Social Media UGC 117

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. twerking) for good measure.

Campaign 142

Campaign Features Video Case Study 142

Social Media Strategies Summit

AUGUST 4, 2020

A 2019 study by Pew Research found that 72% of U.S The study found that 90% of Americans ages 19-29 use at least one form of social media. . Social media gives pastors the ability to connect and engage with their community as well as reach those who may not be able to attend in person. Gives community 24/7 access to their faith.

Social Media 174

Social Media Communities Instagram Eventful 174

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. Among the many other insights in the Facebook IQ study, it was found that “51% of male respondents said Facebook helps them organize their lives, and 47% said the same for Instagram.” The Patron Parent. The priorities and work-life balance changes dramatically.

Communities 60

Communities Social Media Instagram Trends 60

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. When it comes to TikTok, Harvard regularly posts videos of Rakesh Khurana, Danoff Dean of Harvard College, answering various questions about his life and work, like: How do you start your day? Image source.

Education 162

Education Examples Content Nielsen 162

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. From song parodies, to creative moustaches, the contest has generated a lot of humorous video submissions, including the gem below.

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media.

Communities 124

Communities Construction Case Study Compete 124

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. Leveraging your community of students or employees can be very powerful! What will you be speaking about at SMSsummit Higher Ed?

Education 204

Education Case Study Overview Upcoming 204

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. Video takes a front and center stage. of marketers say they will increase their investment in video in 2020.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. The video prompted viewers to visit hhgreg.com/dad, where they could then Tweet out pre-selected dad jokes from their own Twitter handles. Why It Works: Sometimes, the best content is that which comes from the community. Dove Men+Care’s First Time Fatherhood.

Communities 60

Communities Tips Content Authentication 60

The Marketing Blog

SEPTEMBER 15, 2010

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Some of the findings of the study are: Most popular Brand : MTV-India [522,112 Fans as measured on 28th July 2010]. Most active brand : Delhi Traffic Police [12.8 Technology Partners.

Study 167

Study Facebook Exercises Consultant 167

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture . Case study: Mecca.

Case Study 114

Case Study Marketing Directory Retail 114

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. Studies of the most-effective brands reveal that they produce more content.

Engagement 167

Engagement Video Brands comScore 167

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Just ensure you ask for approval before you post. Drift has a robust collection of customer stories on their website.

Strategy 123

Strategy Brands Content UGC 123

Social Media Strategies Summit

AUGUST 3, 2020

A 2019 study by Pew Research found that 72% of U.S The study found that 90% of Americans ages 19-29 use at least one form of social media. . Social media gives pastors the ability to connect and engage with their community as well as reach those who may not be able to attend in person. Gives community 24/7 access to their faith.

Social Media 130

Social Media Communities Instagram Eventful 130

WebInKnow

DECEMBER 6, 2019

They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. How do small local shops compete with large chain stores and online sellers? In just five days, it has generated 1.3 million views.

Video 96

Video Compete Communities Case Study 96

Social Media Strategies Summit

FEBRUARY 27, 2020

. #1 Ephemeral content disrupts social video. Video has been a trend for years now, and there is no denying its importance. In fact, this year, video is expected to make up 82% of all internet traffic. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Read about social listening here, or watch this video (dealer’s choice!).

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Don’ts: Post low-quality or blurry video. That’s okay.

Instagram 172

Instagram Engagement Content Tips 172

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. Leverage Your Community to Tell Your Story. Image via Converse.

Communities 60

Communities Case Study Tumblr Campaign 60

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Community blogging sites. Form communities and discuss relevant news within them. Video sharing sites.

Types 145

Types Social Media Microblogging Overview 145

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Also, it seems to be easier for TikTok to do this than other channels because its content is short videos that have the potential to go viral, reaching thousands of people with lightning speed.

Trends 147

Trends Strategy Marketing Authentication 147