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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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Snapchat Publishes New Study into Evolving Video Consumption Behaviors

Social Media Today

Snapchat has published a new study which looks at evolving video consumption behaviors, and how businesses can align their content efforts with these shifts.

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New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

Social Media Today

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

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Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […].

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BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines

Ignite Social Media

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Key Findings: Post Frequency: The study hand-captured 1,196 posts from the active 44 brands.

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Meta Shares New Insights into Video Ad Performance [Infographic]

Social Media Today

The study conducted with Nielsen showcases the performance of Meta's video formats, including Reels and short clips.

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