Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93

API Social Media Management Platform Instagram 93

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

Types 145

Types Social Media Microblogging Overview 145

Mindjumpers

NOVEMBER 7, 2014

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. SEO and social media can no longer operate in silos, as each discipline has become reliant on its counterpart, in order to achieve the greatest potential.

SEO 252

SEO Engineering Communities Advertising 252

Pam Moore

OCTOBER 21, 2019

Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you often find it hard to win budgets, grow your team or simply justify your own job? Business owners and leaders must start being more careful of who they hand over the social media keys to. Need more help?

Skills 60

Skills Social Media Management Social Media Marketing 60

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you. Need us to help train your team?

Social Media 160

Social Media How To Social Media Management Training 160

Hootsuite

MAY 12, 2020

Don’t post unauthorized commercial communications or spam on Instagram. And here’s more from the Community Guidelines : Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

Software 145

Software Instagram Tools HootSuite 145

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 131

Reputation Tools Brands How To 131

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Reading about experts’ experiences with social media campaigns can provide invaluable inspiration.

Skills 195

Skills Social Media Marketing Influencer 195

SocialFish

NOVEMBER 12, 2010

MBA programs, including MBA programs at top business schools, are integrating social media into their curriculums. Harvard Business School offers a program called “Competing with Social Networks.&# Similarly, the London Business School has integrated social media into its MBA curriculum.

Organization 229

Organization Social Media Social Media Management Skills 229

Pam Moore

AUGUST 31, 2018

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Could it be that all your management sees when they look at the social web is risk? ” so that you can avoid this scenario.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. Publish content from anywhere. Protect your assets. Get alerted when it matters most.

Mobile 139

Mobile Notification Collaboration Library 139

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? Navigating social media when you work in healthcare can be tricky. Let’s scrub in! Win, win, win!

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. 3 Tips for Getting Hired as a Social Media Manager.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Google Alerts. Reputology.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 105

Reddit Hubspot API Reputation 105

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Hashtags have become so large that communities pop up around their use. Social networks are inherently very messy.

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Step 1: Get started

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Integrate your social lead tracking across teams.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 116

Social Media Management Social Media Tools How To 116

agora pulse

JANUARY 3, 2017

That means you can schedule your Instagram post within a social media management tool like Agorapulse, but then that tool can only copy the content so you can send (the image) and paste (the text) into the Instagram app yourself. For example, even the social scheduling tool Buffer experienced a security breach.

Instagram 144

Instagram API Social Media Tools 144

Ignite Social Media

JANUARY 25, 2018

Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. Oh, and let’s not forget the increased need for social media strategy. Needs are always changing the constantly evolving social space.

Social Media 134

Social Media Marketing Resources Trends 134

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

SEPTEMBER 7, 2020

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Free Guide With Exact Steps to Get Your Budget Approved and Team On Board with Your Plan ! It could be you are talking apples and your management is talking oranges. Stop trying to win as a team of one.

eBook 78

eBook Social Media Template Templates 78

Pixlee

NOVEMBER 11, 2021

Setting up a business profile on social media isn’t difficult, but maintaining it consistently to receive the desired attention from target customers and build community takes significantly more effort. Even though it may feel tempting to delete all social media accounts and get a fresh start, it is not ideal.

Social Media 52

Social Media UGC Influencer Communities 52

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Pricing: $47 per year. 3) Friends+Me. 4) GPlusData.

Google 104

Google Tools Sample Samples 104

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Integrate your social lead tracking across teams.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Sprout Social

OCTOBER 5, 2021

That puts a lot of the burden on your brand’s social marketers to be on the front lines, answering questions about your business, products and purpose. Add that to growing the list of reasons social media marketers can’t operate in a silo. Businesses should also focus on leveling up your executive team’s social mastery.

Brands 110

Brands Marketing Apparel Issues 110

Hootsuite

DECEMBER 12, 2023

Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. For some executives, it may be the only social platform you need.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Does it always work, not necessarily. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220