The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). Follow the memes. Memes work for more than just quick laughs during work breaks. If you dig deep enough, they can be powerful trend forecasting tools too.
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