Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 114

Sprout Social

AUGUST 17, 2021

CoinMarketCap takes a deep dive into a dog-related meme cryptocurrency, named Baby Shiba Inu. According to 170 Tweets analyzed in Sprout Advanced Listening from July 5, 2021, to August 5, 2021, mess ages mentioning “dropshipping” are most likely to be positive, with 42% having a positive sentiment and 33% sharing a neutral sentiment.

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Questions Sentiment Meme Trends 119

Sprout Social

DECEMBER 9, 2020

You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. Memes and references about it have expanded well outside the typical gaming audience, making it a great fit for brands with the Gen Z audiences that have helped drive the game’s popularity.

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Trends Hashtag Meme Sports 127

Harp Interactive

MARCH 31, 2010

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed.

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Analytics Social Media Trendrr Digg 350

Sprout Social

MARCH 7, 2022

Some even made memes. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Most notably, ongoing sentiment tracking. It also provides vital details on how sentiment is trending over time. I feel you @SlackHQ.

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Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 2, 2023

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Not just trending sounds and memes, but the topics people are talking about. Learn what’s trending in your industry and how you stack up against your top competitors when it comes to sentiment, share of voice and engagement.

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Social Media Insurance ROI Meme 110

Hootsuite

JANUARY 22, 2020

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images. Take another five minutes to analyze your findings. Get the template now!

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Social Media HootSuite Template Templates 145

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. So, plan ahead, but recognize that you never really know what’s coming next—so be ready to react quickly to current events, memes, and the like. The “Where y’all sitting?”

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Content Meme How To Trends 65

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Instagram memes with your brand’s unique twist. Maybe memes generate tons of likes but not as many comments. Social proof. You can experiment with content like: Images from brand photoshoots.

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Instagram Engagement Hashtag Meme 127

Hootsuite

NOVEMBER 28, 2022

For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. What is a subreddit?

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Reddit Brands Meme Forums 100

Hootsuite

SEPTEMBER 21, 2023

For example, if someone posts a funny meme, you can tap the laughing face emoji reaction instead of typing out “lol” or “haha.” For example, don’t express sadness at a funny meme. Thumbs up ( ) = Positive sentiment. What are Instagram reactions? Here’s a quick reference sheet to keep on file.

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Instagram Energy HootSuite Meme 99

Social Media Strategies Summit

SEPTEMBER 14, 2023

Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. People are posting memes, people are posting selfies, they’re posting Reels and TikToks, and there’s such a mishmash of stuff. Bari agrees: “Your iPhone is your best friend.”

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Content iPhone Sports Remix 130

Sprout Social

SEPTEMBER 15, 2021

Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages. badbeveragesonly.

Apple 126

Apple Marketing Meme Sentiment 126

Keyhole.co

MARCH 26, 2024

While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. Take a look at LEGO’s Valentine’s Day-themed post on Facebook.

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Construction Social Media Strategy Collaboration 52

Ignite Social Media

AUGUST 23, 2016

What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

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Trends Social Media Brands Hashtag 60

Ignite Social Media

APRIL 17, 2018

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. What’s the sentiment? Because of how it’s grown, brands should be extremely careful about what they choose to engage with. Who is supporting this movement?

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Engagement Tips Brands MySpace 87

Hootsuite

MAY 18, 2023

79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. This sentiment isn’t limited to a particular locale, language or culture. scrubdaddy #smile #cleantok #cleaningtiktok #americasfavoritesponge #meme #pedropascal ♬ original sound – TheVincentMottola 12.

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Video HootSuite How To UGC 112

Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ? New viral text post formulas…. "I

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Meme Social Media Social Media Management Trends 126

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. You can: Gather general sentiment around specific campaigns in real time. Brands (and people!) are doing a heck of a lot of “talking” online—but are they bothering to listen?

Strategy 106

Strategy Brands Influencer Analysis 106

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. Twitter natives expect to hear back from your brand within 1 hour. For a master class in customer service on social, look no further than Airline Complaint Twitter.

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Twitter Airlines Aggregator Meme 80

Social Media Strategies Summit

JANUARY 3, 2019

Their approach to content makes it feel more like users are following a friend rather than a brand; with frequent memes, and customer messages. Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. In 2018, 70.7%

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

MAY 26, 2020

It’s essential that media literate marketers take the time to understand the full context of what they’re sharing or referencing in brand feeds, whether that’s reviewing the credibility of the source on a news story or understanding the full backstory of a viral meme. What’s on customers’ minds? What questions are they asking?

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Marketing Class Skills Trends 142

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. Take inspiration from pop culture, current events, and memes. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

Tips 121

Tips Marketing Press Release Influencer 121

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. million viewers!

Eventful 52

Eventful Advertising Social Media Features 52

The Social Media Hat

AUGUST 3, 2016

They do a length analysis (they say 55 characters is optimum length) and a word count (they say less than 10 words is best), and they'll list your keywords and assign a sentiment of positive, negative or neutral. They said the headline had a positive sentiment. They deemed this headline as having a positive sentiment as well.

Social Media 60

Social Media Health Care Content Tips 60

Ignite Social Media

NOVEMBER 1, 2017

This episode marked the first of the series to generate such a negative positive sentiment on social overall, with the majority of the audience expressing dissatisfaction with the different feel overall. Take me back to Hawkins, you a s. — Patrick Taggart (@patricktaggart1) October 31, 2017. Who’s Your Favorite Character?

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Conversation Trends Meme Sample 112

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. And there are plenty of “pros” to celebrate.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. The reviews on Yelp go a long way in influencing customer sentiment toward a brand—a positive review can usher in a wave of sales while a negative review can sink a business.

Platform 119

Platform Social Media Tumblr Reddit 119

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. Take inspiration from pop culture, current events, and memes. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

Tips 60

Tips Marketing Press Release Influencer 60

Hootsuite

MAY 23, 2023

Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy. Who should use it: Content creators and marketing teams of all sizes, larger corporate marketing teams who need to track brand sentiment. Price: Free!

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. hours, and only an 8.91% engagement rate, it’s partially understandable why there’s such negative sentiment about government and social media. With an average response time of 10.7

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Engagement Social Media Meme Sentiment 40

Social Media Strategies Summit

AUGUST 17, 2023

There’s no way to monitor this metric yourself unless you fancy asking every single social media user if they caught your latest meme. Audience Sentiment Audience sentiment is one way to measure how social media users feel about your brand and the products or services you sell.

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Metrics Social Media Sentiment ROI 130

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? Be ’the Sentimental One’ No, we’re not saying you need to post about your childhood rabbit and your memories of holidays past. Nevertheless, a little sentimentality and feeling never did anyone wrong.

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Social Media Engagement Strategy B2B 62

Keyhole.co

FEBRUARY 28, 2024

The account features trendy reels starring Duo with odd and fun memes and boasts 2.4 Duolingo also has a Twitter account where they post branded GIFs and memes and participate in trending conversations. Duolingo also starts online conversations by sharing user-generated memes. million followers.

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Social Media Strategy Meme Education 105

Sprout Social

SEPTEMBER 1, 2021

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. You also get a breakdown of the data based on engagements, impressions, unique authors and sentiment. Where are the conversations happening?

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. All of which is to say: as an organization, you should define how much of a change in sentiment you need to see before you can start thinking about the event as a potential “social media crisis.” Social sentiment is a metric that captures how people feel about your brand.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. Brands who got cultural advertising right.

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