How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community
Social Media Strategies Summit
JANUARY 25, 2024
One of the biggest challenges for government agencies on social media is humanizing their communications. Lovingly called “MeeMaw,” this persona helps the agency communicate in a more natural, human tone. But why does that matter from a marketing perspective? I work with a group of engineers.
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