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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. But so is transparency.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

This could provide a sense of security and control for users, a step towards addressing privacy concerns which, in turn, may encourage more creators to join the platform. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. The platform is also testing an edit button.

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

Does the 8-event limit apply to reporting and website custom audiences, too? How will optimization be impacted by privacy changes related to iOS 14? How will targeting be impacted by privacy changes related to iOS 14? Why would the privacy changes to iOS 14 impact me? GO HERE TO JOIN MY COMMUNITY. Per ad account?

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. So many freakouts from users and marketers alike. That will result in fewer reported conversions. Look, I get it.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. HIPAA compliant: @Patient, we have deleted your comment to protect your privacy. Please review our full disclaimer before reading any further.

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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

Age 13 is also the cutoff for the Children’s Online Privacy Protection Act ( COPPA ), which has tougher restrictions on platforms for younger kids. Data & Privacy Concerns. What’s more, 56% of online harassment victims report that they had been harassed on Facebook specifically. Why We’re Skeptical About Instagram for Kids.

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