Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 128

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Or, even worse, does not comply with industry regulations. Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing 124

Marketing How To Sample Samples 124

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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Metrics Influencer Marketing Survey 93

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 98

Engagement Tips Loyalty Metrics 98

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Alexa Heinrich Social Media Manager, St.

Social Media 111

Social Media Team Groups Groups 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Later

AUGUST 6, 2020

Comments are important on Instagram — they give you insight into your community, allow you to build relationships, and answer questions. Want to easily manage comments on Instagram ? According to a survey, 91% of consumers say positive reviews make them more likely to purchase from a business.

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Comments Brands FAQ Instagram 93

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Messages about helping others grew by 1,174% in March, culminating in 19.5

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Strategy Metrics Hubspot Retail 141

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

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Conversation Project Metrics Survey 100

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. Providing feedback Managing a team requires you to provide feedback.

Social Media 90

Social Media How To Skills Hubspot 90

Buffer Social

APRIL 26, 2017

Also, we’d love to offer our Buffer users and community members two free months of Skillshare Premium , which you can use for our class and over 15,000 other classes! Before we get into some answers and ideas, I thought it’d be interesting to see just how much social media takes up in an average marketing budget.

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Social Media Class Marketing Social Media Management 111

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 130

Engagement Brands Review Influencer 130

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. Identify the hashtags most associated with your industry. Research top industry bloggers.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JULY 15, 2021

According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. Your expansion strategy should tightly align with the current and future needs of your business and industry. Social media managers are the digital bodyguards of your company.

Social Media 110

Social Media How To Collaboration Team 110

Oktopost

MARCH 23, 2022

Send out a survey & outline your content strategy. In order to stay relevant on social, your content has to be diverse. A good mix is usually 50% company content, 25% industry content, 25% personal interest content. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Once you’ve reviewed your own practices on social media, it’s time to look at competitors.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 92

Social Media Management Social Media Survey Data 92

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

FEBRUARY 3, 2017

Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our survey revealed that people are willing to wait an average of four hours max. This means that social media managers need to be present and responsive nearly 24/7. An Organized UI Is a Must.

Social Media 40

Social Media Tourism Mobile Social Media Management 40

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Get your foot in the (Glass)door.

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Review FAQ Construction Metadata 91

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Hootsuite

MAY 13, 2020

There’s a reason the influencer marketing industry is booming. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Beyond their role as effective brand ambassadors, influencers are also just good marketers.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

OCTOBER 8, 2019

Whether your school is just getting started with social media, or you’re looking for actionable ways to expand your following, these tips will help you get the most of your social presence. Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years.

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Education Social Media Tips Policies 111

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges.

Policies 70

Policies Social Media How To Privacy 70

Social Media Strategies Summit

JANUARY 26, 2023

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? More Organic Reach: Community groups are more likely to have more engaged and interested users, especially if you set it up as a closed group (more on that later).

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Groups Groups Communities Engagement 237

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here.

Social Media 40

Social Media Social Media Management Project Marketing 40

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. In every industry, there are existing conversations going on.

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Social Media Strategy StumbleUpon Digg 269