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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

Industry 231
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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Oracle has Beehive , Microsoft has added social capabilities to SharePoint , SocialText is in the enterprise, as is IBM’s Lotus Connections , but no category killer has emerged.

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5 Apps To Enhance Your Brand

Idaconcpts

Hootsuite is a social media management app that businesses can use to increase their social media presence. With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. FourSquare. DoubleDutch Events.

Brands 177
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Social Media Lessons From the Offline Real World

Convince & Convert

In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. I’m always curious why a particular business is actually using social media.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Sell Through Social Media. Your staff members do.

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience.

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Why I Choose Whrrl For My Location Based Time | jasonyormark.com

Jason Yormark

I’ve been wanting to write more about these services, but not until I was able to really give them a good try and for the past few weeks, I’ve immersed myself into really 3 choices, Facebook Places , Foursquare and Whrrl. It’s the only one of the three that truly has a community feel to it. So why I’m I on board the Whrrl train?