Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Photos are shared on Twitter, Facebook, and Flickr, where they can be seen by thousands of others. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community. Take a photos and/or videos with them and your staff while on property and post to Twitter, Flickr, and/or email to the blogger to post it for you.

Trending Sources

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class.

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What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 Image: Leo Reynolds via Flickr, CC 2.0 Image: Tyler Durdan via Flickr, CC 2.0

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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation.

The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Here in Hawaii community, is not just a buzz word, it is a really big deal. Words, deeds, and intentions travel quickly on the coconut wireless as well as on social media. By inadvertently creating cliques, we are anti-community building.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. So is travel.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

Build a community: An audience might read your blog, consume and share your information, easily recognize your brand from rest of the crowd. However, a community is a set of people who are passionate about the brand, actively seeking out the content, and willing to share the content further.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. The main point is to cultivate a loyal community and bring people together with similar interests and similar problems.

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An Apology, A Wish and An Adventure

Waxing UnLyrical

Image: Dave Keeshan via Flickr, CC 2.0. Image: Rameshng via Flickr , CC 2.0. And I get misty-eyed that though I was traveling for work, my husband lit a few diyas that night in front of our home, so that I could celebrate it in abstentia.). The apology.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Whittemore Wear-Dated carpet fiber Wear-Dated Photos on Flickr Photosharing Consumer Goods and Services United States C.B.

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Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability.

Open Research: A Framework for Social Analytics

www.web-strategist.com

If you’d like to cite the graphics, please see this Flickr set.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

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Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. I am so sorry we didn’t publish for a few weeks.

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. Photo Credit: ~jjjohn~ (Flickr). The following is a guest post.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g.,

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

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5 Tips for Great Content Curation

mashable.com

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists. Flickr.

#measurePR Recap: March Measurement Madness

Waxing UnLyrical

The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. Next month, we’re moving the chat by a week, as I’ll be traveling Down South. ET; and in April, we’ll be focusing on community relations and the measurement thereof. Image: Kevin Pelrine via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

What to Consider When Building an In-House Social Media Team

mashable.com

Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them,&# says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University,&# says Bridge. Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 This cultivates a thinking community where information is evaluated, and then adapted and built upon. Image: Stuart Caie via Flickr, CC 2.0

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community? Diva Marketing/Toby: In your travels Geoff, what organizations did you find that were doing it well?

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that.

HOW TO: Properly Use Badges to Engage Customers

mashable.com

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Do your customers have a need for community, convenience, or collaboration?

What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

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Being Thankful

Waxing UnLyrical

I am thankful that I have recovered well enough from my surgery to be able to travel to a country I have always wanted to visit, when two and a half months ago I experienced pain and a feeling of disability like never before. Image: 04deveni via Flickr, CC 2.0.

Jake's Take: A Slew of Social Network Ideas

Firebelly

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities.

Ultimate Guide to Twitter Hashtags

www.searchenginejournal.com

According to the official source : Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added inline to your post.

What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Crowd Behavior Businesses have tried to artificially stimulate a conversation by meddling in their own communities or creating artificial hype.

Should You Outsource Your Social Media Efforts?

mashable.com

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR.

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What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

link] Social Media Marketing for Travel Brands and much more… | Best of the Week | Position² Blog [.] Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.?

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