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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. It’s the sum of all our interactions in the world.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Granted, this is an extreme example, but it’s based on the cumulative scenarios I’ve faced when dealing with agency clients in recent years, I think that it’s based on some sort of deep-rooted psychological misgiving. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Its debatable whether encouraging public input is a good way to increase efficiency, but the move is the latest example of a quickly growing trend. As Wikipedia has demonstrated, Web sites that are open to the public are vulnerable to vandalism, bias, inconsistency and other problems. And You Should Too more. Social Threefolding.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. There’s an example here. Wikipedia - “Wikipedia’s 13 million articles (2.9

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Here are seven video examples that have become viral phenomenons in their own right. It’s why T-Mobile succeeded with a flash mob. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. No need for the traditional media to be the conduit of communication. In a sense, they can become part of the community.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.