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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. It’s the sum of all our interactions in the world.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

"We'll have our own Wikipedia!" Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. New Media Community of Practice.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. The new law provides a safe harbour to those who create and also those who host that content, for example.”. Related posts: On the eve of Twestival.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

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Storytelling: how to for businesses

Sherrilynne Starkie

‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. Stories draw people together, create community and build consensus, trust and loyalty. It’s true that storytelling has been a crucial part of human life since man lived in caves.A

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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss.

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