Social Media Strategies Summit

NOVEMBER 27, 2018

For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. Amazingly, they got 10-20x more engagement than other image posts. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community.

Communities 100

Communities Platform Video Fashion 100

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy.

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Report Brands Library Sentiment 108

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. Engaging with Your Audience Another key aspect of effective SEO is providing valuable content that encourages user engagement. What are Search Tactics in social media?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. We are all anxiously awaiting John Trader’s engagement index - now that would be something nice in our stocking, wouldn’t it?

Communities 169

Communities Klout Trends Analytics 169

Writtent Blog

MAY 10, 2021

Temporary employment services Atypical employment relationships such as the use of leased workers from temporary employment services (commonly referred to as labour brokers in South Africa) are expressly regulated in South African employment legislation (primarily the LRA) ( here ). (f) 2) Family holidays in home country.

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Types Transportation Film Template 40

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

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Sports Communities Social Media Forums 204

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues. You’re doing things wrong.

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Social Media Consultant Resources Curation 329

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns.

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Metrics Influencer Marketing Survey 98

Keyhole.co

MARCH 26, 2024

million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Instead, LEGO keeps touching base with various pop culture references and fan favorites. LEGO cashes in on this pop culture reference with posts like the one above. Instagram: 10.3

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Construction Social Media Strategy Collaboration 52

Bill Hartzer

NOVEMBER 20, 2023

Whether you’re active on TikTok, Instagram, Facebook, Snapchat, or Pinterest, this feature ensures your audience can easily explore and shop your curated products, fostering a dynamic and engaging shopping experience. Daily check-ins and product shares accumulate points, transforming routine engagement into tangible cash rewards.

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Influencer Social Media Curation Policies 95

Mindjumpers

JANUARY 31, 2012

To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. we turn to our community of trusted friends for recommendations. It is in people’s nature to be part of communities.

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Applications Communities Conversation Film 244

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. If you’re going to engage in social media, do it! Want to self promote?

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Social Media Engagement Forums Policies 272

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. Giving leaders a voice on social media can help you build a community. Central Michigan University.

Education 162

Education Examples Content Nielsen 162

Buffer Social

JULY 18, 2023

For one client, things started looking up only after 10 days: Accounts reached went from 4 to 81,500 Engagement went from 2 to 341 accounts Followers went from 611 followers to 694 (79 followers) And on top of that, we booked four more exhibitions for my client (a painter) in the same year.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. What many refer to as “the Instagram algorithm” is really a network of many factors that affect the potential reach and visibility of each post, either positively or negatively. Don’t violate the community guidelines.

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Instagram Guidelines Hashtag HootSuite 117

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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Types Social Media Microblogging Overview 145

Pixlee

AUGUST 2, 2021

This exponential growth makes podcasts a valid content channel to engage a niche audience and build brand authority. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. .

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. In the early days of the internet, chatroom users referred to the symbol as a “hash,” a word borrowed from programmer culture. For brands, hashtags can help social marketers reach niche audiences and build community.

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Hashtag How To Guidelines Telecommunications 120

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Social Media Strategery

OCTOBER 31, 2011

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc. Sounds pretty simple, right?

Communities 113

Communities Sharepoint Wiki Collaboration 113

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar » Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Posted by admin Jul 27th, 2010 Tweet Guest blog by Maria Hilden , Business Development Manager with a background in communications and public relations. Old Spice Spoof nails it!

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Engagement Policies Groups Groups 198

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Taking customer connection to the next level: Chewy Chewy’s customer care and engagement is a stand-out example of stellar customer marketing.

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Strategy Brands Content UGC 122

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Follow along with our transparent roadmap for progress. ” 4.

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Team How To Instagram Authentication 103

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey.

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B2B Strategy Marketing Case Study 62

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

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News Social Media Airlines Collaboration 71

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 113

Brands How To Authentication Collaboration 113

Keyhole.co

DECEMBER 8, 2023

It originated from popular culture and refers to individuals who conform to popular norms and stereotypes. It can also refer to individuals who heavily prioritize material possessions or luxury items in their social media content. It specifically refers to the pressures and challenges related to the cost of living.

Fashion 52

Fashion Energy Trends Meme 52

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Encourage conversations, ask questions, and participate in the community.

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Social Media Tips HootSuite Marketing 121

Hootsuite

MAY 3, 2023

When your post generates engagement with your followers, the algorithm will show that post to other people who may be interested — especially if they’re searching for a hashtag you used. If there’s a particular real estate topic you’re interested in — or your ideal clients are interested in — join a Slack community dedicated to the topic.

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Real Estate Tips How To Hashtag 93

Sprout Social

MARCH 21, 2022

And we know how frustrating it can be when the post doesn’t perform as well as you hoped or if the engagement is short-lived. So, how can you maximize the impact of your posts and unlock their full engagement potential? Use place Guides to spotlight specific locations important to your community. Place Instagram Guides.

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Examples Instagram How To Curation 102

Sprout Social

OCTOBER 31, 2023

In our LinkedIn influencer marketing roundtable , Kennedy emphasized how influencer content often fuels higher engagement than branded content. We’re getting better awareness, engagement, purchase, retention and advocacy because the content resonates more with people,” he says.

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ROI Influencer Marketing Survey 104

Waxing UnLyrical

MAY 13, 2019

That is what is referred to as social listening. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Identify Relevant Groups, Communities. People form social media groups and communities to discuss matters they care about.

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Small Business Pharmaceuticals HootSuite Startup 216