article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Having said that, it does seem to be a buyer’s market right now. Right behind Zoom is TikTok on the charts.

CPM 175
article thumbnail

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment. Despite the absence of a fully-fledged shopping ads team, Reddit is actively testing four updates within select communities. For advertisers, these features offer a new way to engage with Reddit users.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. Reddit Has a Massive Audience.

Reddit 115
article thumbnail

Difficult Decisions in Difficult Times

Jon Loomer

The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. I understand that marketing and education are likely low on the priority list when a business is losing money. It may even result in a lower cost per click (CPC). What can I do to help them?

CPM 202
article thumbnail

7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

It’ll help you create a loyal community of followers and promote your page and business. This method is one of the most important strategies for LinkedIn marketing. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster.

SEO 157
article thumbnail

How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

These are questions we’re beginning to hear in our community , and it’s not surprising. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Interpretation of Results.

article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

B2B 150