Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. And yes, the exception is when you want to play with the network and offer them competitions and campaigns. Australia: Corporate Social Media (6).

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CSR Eventful Social Media Forums 65

Hootsuite

FEBRUARY 6, 2023

Of course, some people will never be satisfied with your response and are focused on stirring up trouble. Fortunately, the social networks offer built-in tools to filter out comments based on your pre-selected list of no-go words. Content moderation FAQs What does a content moderator do?

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FAQ Tools HootSuite Content 119

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

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Social Media Case Study Strategy Study 126

Buzz Marketing for Technology

JUNE 27, 2008

When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI.

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Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI.

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How To Repository FAQ Aggregator 100

Hootsuite

FEBRUARY 15, 2024

17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Psst: If you really want to dive deep into the social media video game, you need to take Hootsuite’s Best Practices for Social Video course. Download the free guide now.

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Video Social Media Tips HootSuite 106

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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Review Social Media Social CRM Consultant 115

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience.

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Brands NoFollow Marketing How To 204

Convince & Convert

AUGUST 16, 2010

I’d be honored if you’d sign up for the 3-2-1 and or The Social Media Messenger. If there are specific areas that you’d like to see me cover in detail, please let me know. The price is right, and if you hate them, you can bail out at any time.

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Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

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Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Content without community, without approachability, without humanization and kinship is ineffective. Of course you are dead on (how could I think differently). I think your point about being involved in the community is the toughest for companies to put their arms around.

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Content Marketing Consultant Social Media 125

Hootsuite

FEBRUARY 15, 2024

17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Psst: If you really want to dive deep into the social media video game, you need to take Hootsuite’s Best Practices for Social Video course. Download the free guide now.

Video 74

Video Social Media Tips HootSuite 74

Buffer Social

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media!

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Social Media Strategy UGC Meme 81

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? And of course product improvement ideas are important.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights.

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Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

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Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. Thanks for your help! KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3.

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side.

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Social Media Strategy Consultant ROI 116

Hootsuite

DECEMBER 15, 2022

Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023. Mastodon is a decentralized social network made up of independent servers organized around specific themes, topics, or interests. What is Mastodon?

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UGC Affiliate marketing Open Source Social Networking 98

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Specialized social analytics tools allow you to see the bigger picture.

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Social Media Tools Marketing Analytics 134

Hootsuite

MARCH 20, 2023

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

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Engagement Analytics Meme Instagram 95

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. That mission, to add value to the communities they reach, is the heart beat of social. That’s just a brochure in 140 characters.

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. Have them document EVERY question they receive. Ask your customers directly.

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Social Media Strategy Consultant B2B 150

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Of course, this isn’t entirely an either/or scenario.

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Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

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Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants. But mostly, they are other women (all ages).

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Social Media Strategy Curation Privacy 134

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

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Upcoming Project News Social Media 125

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense?

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Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

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MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet!

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Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. As for including you, of course! Thanks again Katie. Great resource. Thanks again Katie. Great resource. Thanks again Katie. Great resource.

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Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Of course not. Social media publicly exposes how broken a brand's existing customer service channels are. It will be interesting to watch. It will be interesting to watch.

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Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Tons of applicability for social networking. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. Im Jay Baer.

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Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. Sore spot with us PR types.)

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Social Media Strategy Influencer Social CRM 149