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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts.

Report 107
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Reports show social listening is considered a “key planning element” by 82% of professionals.

Sentiment 142
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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

Reddit, the “front page of the internet,” seems to agree with this sentiment. This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment. Despite the absence of a fully-fledged shopping ads team, Reddit is actively testing four updates within select communities.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 117
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Micro-influencers might even live in your community, which can benefit small businesses that sell to local people.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 128