Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

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UGC Content HootSuite Authentication 145

Sprout Social

NOVEMBER 19, 2020

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. — Lil Sasquatch (@lilsasquatch66) October 22, 2020. Get outside for a cause.

Travel 121

Travel Sports Exercises Sentiment 121

Ignite Social Media

JUNE 10, 2022

A travel brand might post about chocolate from around the world. Jumping into this conversation without knowing the weight it carries can result in some pretty embarrassing interactions on social. . So, unless your brand has true connections to these communities all year long, you should sit these holidays out and post as normal.

Brands 145

Brands Authentication Education Conversation 145

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. They cited that searches for travel increased 60% year over year on Pinterest.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

MARCH 16, 2021

Thanks in part to the vaccine rollout and warmer weather, states known as college spring break travel destinations are rapidly welcoming tourists with open arms. Texas and Florida, two states with lax COVID protocols, were the two most mentioned states in the conversation about spring break, with 3,559 and 4,596 mentions respectively.

Questions 116

Questions Travel Brands Retail 116

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Travel hashtags for Instagram Reels. travelling. You’ll engage your community. Of course, there’s no need to invent a community or movement from scratch. fitnessgram.

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Hashtag Instagram HootSuite Travel 141

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. You can use this same tactic when promoting employees, creators you work with or active members of your community. Sprout Social.

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Examples Instagram How To Curation 103

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. Arden Cove is a brand selling theft-resistant travel bags and accessories—empowering women to travel without the fear of being pick-pocketed. The previews, reminders and limited-time offers will encourage conversion.

Twitter 113

Twitter How To Travel Hosting 113

Ignite Social Media

SEPTEMBER 23, 2021

Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Sweepstakes are great at generating positive buzz and engagement for your brand, but the downside is that brands can get lost in consumer’s excitement for freebies or travel.

Social Media 186

Social Media How To Guidelines UGC 186

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. Travel Social Media Basics: Do Your Research. 33% switched hotels. 10% switched resorts.

Travel 40

Travel Class Social Media Hotels 40

Ignite Social Media

APRIL 16, 2018

How Our Paid Media Strategy Paid Off: We began our partnership with the Outer Banks when they were in search of a collaborative partner who could drive engagement and increase off-season travel through their social media channels. Working alongside the client we created an overall social and paid media strategy. In 2017, we generated a.

Banking 119

Banking Social Media Travel Newsletter 119

Laurel Papworth

JANUARY 14, 2010

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK).

Hotels 85

Hotels Tourism Travel Social Media 85

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. TikTok is a great platform for entertainment and travel-related content Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

JUNE 22, 2021

Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. Reddit is one of the most trafficked social media sites, with billions of visits per month and over 100,000 interest-based communities. Largest age group: 30-49 year olds.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 106

Twitter Tourism Travel Education 106

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Groups Groups Communities Organization 111

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers. Short format messaging.

Travel 75

Travel Hosting Social Media Influencer 75

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. In their own words: When you work with Drop & Hook, you can count on our team to bring more than a decade of experience to the conversation. But more importantly, we’re good listeners.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Later

JULY 29, 2021

Our founder Jamie Cormack once said to me that a bag enables peoples’ creative journeys because it quite literally facilitates a person to carry the tools they need to practice their craft, travel, and commute. Our mission is to inspire creative thinking with content based on art, culture, and travel. Sign up today — it’s free!

Brands 66

Brands Travel Instagram Curation 66

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. People View can help foster connections with influencers, manage your VIP lists and view conversation history. Kennedy points to the example of content for a yoga company.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Social Media Strategies Summit

JANUARY 3, 2019

While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). higher conversion rate than non-UGC posts. 5 Glossier.

Instagram 139

Instagram Brands UGC Travel 139

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Join relevant groups and join in the conversation. Be sure to stay in touch with the community. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

agora pulse

AUGUST 29, 2017

Once you have joined a pod, you are in a community of Instagrammers that are focused on helping each other. Some users are more public in how they look for community members for their pod. For example, an Instagram pod might have all travel-related Instagrammers. One is community. What are the downsides of joining a pod?

Instagram 156

Instagram Real Estate Groups Groups 156

Buffer Social

APRIL 19, 2023

Instead of aiming to get my company in front of as many people as possible, I worked on building a connected community. On Instagram, I get a little more personal, not just sharing my thought leadership but also peeks into my lifestyle, such as showing how I travel with my disability or communicate with other deafblind people.

Instagram 85

Instagram Consultant LinkedIn Travel 85

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . But it’s not enough to know that there are conversations taking place. Mining conversations. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

The Realtime Report

SEPTEMBER 9, 2019

We recommend short-term leases in case your business moves or you plan on traveling in the near future and want to take your work with you. Joining a Community. These conversations may lead to plans over the weekend, which can result in new friendships that can make work fun. Work in an Upscale Environment.

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Energy Meeting Travel Project 173

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram. The first step?

Instagram 78

Instagram UGC Travel Transportation 78

Hootsuite

JUNE 15, 2021

None of this would be possible without engaged communities following these furry personalities online. Key takeaway: Use your platform to give back to the community. Tuna also has a secondary account ( @travelingtuna ) documenting his exciting travels. Fueling conversations will also bring your account’s engagement rates up.

Instagram 145

Instagram HootSuite How To Influencer 145

Pixlee

AUGUST 2, 2021

Podcasts Help Build Community. Podcasts are ripe ground to build up a community. For example, podcast hosts can ask people to share opinions on Twitter on discussed topics, engaging a wider audience with valuable conversations. Community can go beyond growing subscribers, as well. Provoke Conversation Instead of Sales.

Brands 98

Brands UGC Authentication Influencer 98

Dave Fleet

FEBRUARY 2, 2011

Research destinations – Travelling somewhere? Generate ideas – Whether it’s through case studies other people post, ideas sparked from conversations or reactions to your posts, let your connections help you to generate new ideas. Take advantage of the opportunity to take online connections offline.

Twitter 419

Twitter How To Reputation Curation 419

Hootsuite

AUGUST 5, 2021

Conversely, if you’re hoping to get in front of a specific audience, finding the right micro- or nano- influencer with a primo niche audience might be even more powerful for brand awareness. If your goal is conversions. An influencer’s engagement rate is one of the most reliable ways to predict conversions on Instagram.

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Price Influencer Instagram How To 145