Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Business News "Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting." Retweets are up. RSS subscriptions are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Tatyana Gann [link] Mark Tosczak Interesting post about PitchEngine, SEO and news releases.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 12, 2010

link] Social-Media.alltop [link] JobShoots Would You Try It With a Fox? link] #news #socialmedia [link] JobShoots Would You Try It With a Fox? link] #news #socialmedia [link] JobShoots Would You Try It With a Fox? [link] Alltop Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Bare Feet Studios

AUGUST 31, 2011

The good news about right now is that businesses and nonprofits are at last paying attention to social media. The bad news about now is that many are running scared and are “following&# without really thinking first. For the brand of Roxanne Darling: I like being one who shares adventure and beauty with others.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

JUNE 29, 2010

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. Convene, converse and collaborate.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 19, 2010

Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Social Media is the Servant of Strategy, Not the Master It’s Time for Real-Time 11 Whys I’m a Social Media Addict [link] Marcelo Bacchi Social Media’s Internal Impact – An Interview with Phil Simon: (..)

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Allowing for and creating communities. Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. I'm truly honored to know both you and Amber. Put me on the pre-order list. Put me on the pre-order list.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Oh, and the brand is up to 120,000+ fans now!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ?

Hitwise 117

Hitwise Content Blogger Consultant 117

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

FEBRUARY 5, 2010

Option 3, for some reason, reminds me of a news station web site. I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. However, I almost forget to look at the title of your blog because it is bland against the pale background. Incredible.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Social CRM. Social CRM. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I wonder if this has to do with the correlation between the black community and musicians.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 21, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] MyCrowd.ca Im Jay Baer.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? There are tons of free and paid tools out there that help you to monitor the conversations taking place. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. It might be different people for each task.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-hol… [link] [link] JobShoots What BP Can Learn from Umpire Jim Joyce [link] #news #socialmedia [link] JobShoots What BP Can Learn from Umpire Jim Joyce [link] #news #socialmedia [link] Arik Hanson Joyce handled that situation about as well as I've ever seen, considering the circumstances.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Enjoy your new adventure!! link] Stephanie Rhoads Great news! Definitely. See you soon.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 22, 2010

Having said that, I am seeing more C suite execs wanting to learn about social media which is encouraging, but I get the feeling we are still very much in the education phase with most organisations. That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-. Thanks Jason!

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Thanks for the kind words. Means a lot to me. I'm a fan of your work Jay.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 12, 2012

It feels like social media from two years ago. Big news of the day, right? Instagram and Facebook , which I guess won’t be big news by the time you guys are listening to this on Thursday, but on Monday it was a big bomb that was dropped on everyone. It’s crazy. Eric : Yeah, yeah, exactly. Jay : Yeah. Jay : Yeah.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

MAY 11, 2010

It is a great time to be alive and spread the good news so that e can affect more people in a positive way and far too few are capitalizing on the potential. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. Just plain scary ! That part is key. I say again, actual profit.

FAQ 139

FAQ Content Consultant Social Media 139