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Importance of Brand Voice in Online Conversations & Communities

Firebelly

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. I was not surprised by the nonchalant approach to social conversation, but a comment from one of my fellow panelists stuck in my head (and not for the right reasons). The benefits, you ask?

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Email Marketing: How to Convert Without Discounts

Pixlee

And what’s more, you don’t even need to rely on discounts or wait for special offers in order to sell with email marketing. While many tricks for improving email conversion rely on heavy discounts and sales, some of the best email campaigns perform well because they’re personalized and connect with their customers.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Become a Fearless Online Community Leader

The Realtime Report

Become a Fearless Online Community Leader. What’s the difference between productive online conversations and angry online snipping matches? Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Here is how to become an effective online community leader. By Bruce Fikowski. Leadership.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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7 Ecommerce Email Templates to Boost Conversions

Pixlee

What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. The email also includes UGC that not only adds to the visual appeal of the email but also makes the subscribers feel part of the brand’s community. .