Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry.

Retail 87

Retail Brands Authentication Loyalty 87

Waxing UnLyrical

MAY 13, 2019

You could be trending without ending, and for the wrong reasons. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. See what trends customers are interested in.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.)

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 130

Content Trends How To Exercises 130

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: Fantastic Furniture . meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

agora pulse

JUNE 9, 2020

Here you can find success stories, tips, tricks, and most importantly monthly trends. This makes them ideal for the retail, and food and beverage sectors. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. Pinterest for Retail. Promoted Videos.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. What trends are you seeing across the board with your creators?

Products 92

Products Team Focus Group Collaboration 92

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. An engaged community is everything. Bubble – Official Sound Studio.

Campaign 89

Campaign Brands Fashion HootSuite 89

Waxing UnLyrical

JUNE 4, 2014

So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Content 253

Content UGC Community building Hotels 253

agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. Pick a theme that’s trending to capture more engagement. Piggyback on What’s Trending.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Pixlee

OCTOBER 27, 2021

Companies see value in influencers, too. From the top trends in 2021 to our predictions for 2022, read on to polish your ecommerce influencer strategy in the coming year. From the top trends in 2021 to our predictions for 2022, read on to polish your ecommerce influencer strategy in the coming year.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. We all know that it’s a very famous social media platform, and therefore contributes to shaping broader social media marketing trends.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 131

Reputation Tools Brands How To 131

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

FEBRUARY 22, 2022

They are niche communities that allow users to connect with groups of friends and shop together. During these parties, users can interact with other shoppers, view over 200 million items for sale and see what brands are trending. One company going all-in on AR is L’Oréal, which acquired its own AR firm in 2018. AR commerce.

Platform 109

Platform Tips Buy Instagram 109

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. By paying attention to social listening trends , you can figure out what is capturing your audience’s attention. — Chewy (@Chewy) July 30, 2022.

Brands 99

Brands Fashion Eventful Hosting 99

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. One in four people agree that micro-influencers with loyal and highly engaged audiences create new trends.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Following tab.

Report 105

Report How To Analytics Social Media Management 105

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Everyone else has to play it safe.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Social media, community & review management.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Look to their community.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. TikTok trends are notoriously inventive.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

MAY 15, 2020

For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space. Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Engagements received on brand content. Inbound messages.

Industry 123

Industry Real Estate Social Media Sports 123

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 136

Engagement Brands Review Influencer 136

Keyhole.co

JULY 31, 2023

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.

Examples 52

Examples Social Media Brands Issues 52

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. Observe trends and often share, participate in and consume viral content.

Social Media 140

Social Media Survey Influencer Buy 140