Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. How does our sentiment compare to theirs?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Company’s name: 55%. Customer Requests, Questions, and Concerns. Do you want to improve brand sentiment?

Brands 193

Brands Sentiment Influencer Survey 193

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.

How To 255

How To Sentiment Issues Social Media 255

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Seek to answer questions like: Where do our customers currently encounter friction? Another 56% expect all offers to be personalized. What are our customer satisfaction scores ?

Social Media 124

Social Media Sentiment Data Team 124

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

NOVEMBER 7, 2023

This lets you answer the questions: What are the popular hashtags in your niche? Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. If sentiment is trending up or down.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I’ll typically work extremely hard at a company for some time and then want more for myself. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. I think it’s important to really show up for your community (and all of your community) all year round, not just for a month.”.

Brands 121

Brands Education Communities Authentication 121

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Staying on top of your inbox to ensure you respond to comments and questions quickly is also crucial.

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

APRIL 19, 2022

They long for the days when a person was available to answer questions and solve issues in real-time. Relying on one-way communication channels like lead capture forms won’t cut it. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. And that includes your customers.

Conversation 100

Conversation Strategy Social Media Marketing 100

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. It has a unique vibe, which this article will explain. What is Reddit? How does Reddit work?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

OCTOBER 11, 2022

Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. Explore the themes and patterns of the conversation and general sentiment. Enter social media moderation. Form a proactive plan-of-action.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

OCTOBER 31, 2023

It’s no longer a question of when but how they will adopt AI. For example, “What is the impact of building strong communities on social?” Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. This is especially useful in marketing communications and customer care.

Tools 99

Tools How To Sentiment Training 99

Sprout Social

MARCH 8, 2021

With Google Trends, for example, you can explore what people are searching for around the world and the top search terms and questions related to that topic. Then there’s the question of what you do next once you’ve identified the trend your brand wants to use as content inspiration. Who needs to be looped into the conversation?

Content 130

Content Trends How To Exercises 130

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

MARCH 26, 2020

a leading technology company that provides enterprise open source solutions. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Lean into your community. Lean into your community. How social platforms are combating burnout.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Keyhole.co

JULY 31, 2023

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.

Examples 52

Examples Social Media Brands Issues 52

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. You can also look through your social media profiles to see what questions and comments you’ve received in the past.

Social Media 98

Social Media Policies Team Comments 98

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. “As I interact with other entrepreneurs, the questions that naturally arise feed into [my content], and after being asked the same question several times, I'll compile my responses into notes.

Social Media 83

Social Media Content Newsletter How To 83

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117