Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Use video chats as a chance to poll your community, answer common questions and show your product or service in action. For the German sportswear company, that means on WhatsApp. Conversational commerce. Sprout Social.

Conversation 101

Conversation Strategy Social Media Marketing 101

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. The De-Siloing of Social Commerce. The Growth of the Metaverse.

Social Media 52

Social Media UGC Marketing Influencer 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

JANUARY 4, 2021

Stay up to date on company news. According to Hubspot , the “four Cs”—community, cleanliness, contactless and compassion—will be a good point of focus for brands, especially those that rely on in-person interactions. How you pitch a marketing campaign or idea depends on your business, brand and internal processes.

Campaign 126

Campaign Social Media Marketing Metrics 126

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. With so many companies online, it can be difficult to differentiate yourself and get noticed.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

JANUARY 27, 2023

For starters, you can easily find and connect with the B2B community. TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! HubSpot serves mostly small and medium businesses in a cross-section of verticals.

RSS 124

RSS Hubspot Google Reader Feed 124

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! Pretty simple. My favorite is [link].

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! Pretty simple. My favorite is [link].

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Convince & Convert

FEBRUARY 1, 2016

Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

Buffer Social

JANUARY 18, 2017

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments. But which goals should you set? Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. No community understands that more than agencies. via @angieodowd from @HubSpot #SproutPartnerSummit pic.twitter.com/yURn5LrTsu. Day 1: It’s a human to human world.

Hubspot 69

Hubspot B2B Team Conversation 69

Buffer Social

SEPTEMBER 15, 2016

Here are a handful of topics we covered that we think will make an impact for you in your marketing: The business impact of running a values-driven company (3:31). How to source ideas from your community for curation and creation (23:48). How to source ideas from your community for curation and creation (23:48). Dharmesh Shah.

Curation 40

Curation Social Media Content Startup 40

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. When you start the process, Facebook asks whether you wish to boost: Awareness. HubSpot understands Facebook’s B2B lead generation potential. For many marketers, their first attempt at paid ads involves boosting an existing post. Engagement.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Selecting topics for your company blog can be challenging when you don’t know what to write about. Source: mailerlite.com. Add Value Indefinitely.

Loyalty 205

Loyalty Software Publishing SEO 205

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. How power is shifting from companies and brands to consumers. Offered by : HubSpot. Created by : HubSpot. About this course: . Offered by : Coursera.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

AUGUST 14, 2023

Employee advocacy tools streamline the process of transforming your employees into brand ambassadors. Increase employee participation with curated, personalized content According to Sprout’s Employee Advocacy Report , 72% of engaged users post about their company if the content is written for them. The result was a 48.6%

Platform 73

Platform Tools Curation LinkedIn 73

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly. And so that leads to a couple things.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Community management and audience engagement. Ease of use.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

ProBlogger

JUNE 3, 2012

MarketFace is a good example of a company that uses this strategy. Create case studies for private consumption: Companies that employ this position create content don;t just share it with the public. Become a trusted community source: As you consultant companies and work on studies and research projects, your name will gain authority.

How To 40

How To Case Study Newsletter Consultant 40

Keyhole.co

NOVEMBER 22, 2023

Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. This will simplify the purchase process for users. Create a page Click on the Create option in the top right corner of your Facebook homepage, then select Page.

Brands 52

Brands Facebook Marketing Advertising 52

Hootsuite

AUGUST 22, 2023

Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 An Instagram planning app takes care of that: you can streamline the process by giving everyone access to the planning tool, making sharing the workload easier. 1 Social Media Tool Create.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Hootsuite

JULY 17, 2023

Start your free trial If you’re a social media marketer or community manager, Hootsuite Inbox is a big help. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media. Plus, the NetBase Quid app can be integrated with Hootsuite Streams.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. A solid publishing and scheduling tool must be intuitive on top of easing the publishing process. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

ProBlogger

SEPTEMBER 24, 2018

Before I ever became a blogger, I was a self-employed artist for more than twenty years, with a successful production studio, and subsequently, I was a sales representative for an art publishing company. I got into blogging sheerly by accident back in 2009, after I took a free course held at a local community college.

Directory 28

Directory Blogger Collaboration Course 28