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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot Community.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Social

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. The next step is knowing how to direct your efforts on this platform. How can you use Linkedin for your brand the right way?

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Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

Sprout Social

While sales, customer success and support teams work to understand who is interacting with customers and how to best reach them, the social team has an opportunity to become stewards of internal collaboration and deliver insights that can improve the overall customer experience. Smooth collaboration for better customer service.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

With Sprout, you can also merge your review management system with CRMs like Zendesk, HubSpot, Salesforce and Microsoft Dynamics 365 to get a holistic view of customer feedback. They were also able to have a unified brand strategy across departments to enhance community engagement and solidify relationships with partners.