Sprout Social

JUNE 2, 2020

One of our values as a company is championing diversity, equity and inclusion. This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization. However, it is not just George Floyd’s death that takes a toll on our community.

Communities 105

Communities Resources Team System 105

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? What are they saying about you?

Advertising 230

Advertising Facebook How To Guidelines 230

Sherrilynne Starkie

DECEMBER 20, 2020

Today Owned Media includes digital content, and the central hub is usually the company website. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations. A balanced communications strategy is going to maximize the return on investment.

Marketing 195

Marketing Syndication Adwords News 195

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community.

Groups 111

Groups Groups Communities Organization 111

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

AUGUST 9, 2013

The RSS feed is: [link]. Matt has an inside look at what becoming a social business organization really means because his company consults on the why and the how of understanding and implementing a social culture inside businesses. We’ll send you the book courtesy of Zena Weist and the good people at Expion. Listen Now .

Organization 137

Organization eBook Consultant Social Media 137

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. More than two-thirds (68%) of marketers report their organization already has an advocacy program. Focus on relevant topics that will help your community approach common industry challenges.

Strategy 132

Strategy Content Curation Press Release 132

Ignite Social Media

JULY 7, 2021

Every Friday, tag a user you think is worth a follow to help create community and build networks on Twitter. The value of this trend was quickly snatched up by organizations and companies for their own purposes. This trend, coined by Micah Baldwin , was incredibly simple.

Trends 180

Trends Social Media Feed Feedly 180

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way.

Authentication 93

Authentication Examples Class Team 93

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279

Company Health Care Energy Groups 279

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Social Media Strategies Summit

AUGUST 15, 2023

Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum.

Marketing 240

Marketing Education Forums LinkedIn 240

Ignite Social Media

JULY 10, 2019

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). Pinterest & Instagram Rival for Shopping.

Trends 128

Trends Social Media Groups Groups 128

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

DECEMBER 7, 2021

Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

SEPTEMBER 30, 2020

If you’re starting out or need a refreshed strategy, Twitter recently launched an Organic Tweets starter kit worksheet to help brands establish their tone of voice. Additionally, engaging with your audience’s replies and mentions also improves your chances of showing up in non-followers’ feeds. Cultivate a brand community.

Twitter 141

Twitter Survey Trends Hashtag 141

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? Wikibrands even spends a chapter on personal brand development.

Review 142

Review Company Klout Policies 142

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. and their efforts led to audience growth, multiple viral videos and revenue-driving ads.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

OCTOBER 27, 2020

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

Committee 117

Committee Team Resources Communities 117

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Within those billions of users, Instagram fosters niche communities. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. It has a unique vibe, which this article will explain. What is Reddit? How does Reddit work?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings. Customers even described Sprout as a “can’t live without” resource. estimated savings.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. They’ll get your posts deleted or simply won’t appear in people’s feeds. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. That’s all a great start.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. While organizing feeds was the original purpose of hashtags, their use case has evolved.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Oktopost

APRIL 30, 2020

When you create a LinkedIn Event you become that event’s organizer. Attendees can connect and converse with each other in the event feed. This engagement channel can potentially be an invaluable tool in networking and community-building. The organizer cannot be changed once the event has been created.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Hootsuite

OCTOBER 11, 2022

An Instagram shadowban is an unofficial ban that restricts an account’s visibility (in users’ feeds, Stories, Explore pages etc.), It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Don’t violate the community guidelines. negatively affecting reach.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117