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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional.

Committee 119
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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

With insider access into the inner workings of NCAA-regulated collegiate sports coverage, I’m happy to report that King received social media training—to protect her privacy, her reputation, and the reputation of the university she represents. Tweets will fly; reputations will be built and broken; influencers will be born.

Sports 117
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 122
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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions.

B2B 130
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Social Media Hacking: How to Protect Your Account

Oktopost

It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ Hackers can use such accounts to share misleading and incorrect information about your business to damage your brand’s reputation. These ads can lead to reputational damage for your company. ↑ Phishing Attacks. Final Words.

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Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

In dismissing AVE and advocating a focus on outcomes rather than outputs, the industry took a big step towards changing our reputation for being ‘soft’ on measurability and accountability. The user guide is an effort by the committee to make the framework as straightforward and easy to use as possible. picture credit.