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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. These are significant changes, but will they be enough to restore users’ trust?

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

In dismissing AVE and advocating a focus on outcomes rather than outputs, the industry took a big step towards changing our reputation for being ‘soft’ on measurability and accountability. The framework is a rigorous and yet flexible way to structure and record social media metrics. social media'

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

With the rise of social media, coverage of the Winter Olympics has become a complicated, all-hands-on-deck kind of effort. Consequently (and predictably), every one of IU’s social media posts about Lilly King saw exceptional engagement, such as the post below: Congratulations to Lilly King. Click To Tweet.

Sports 117
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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Create a Strong Social Presence. Be the Hero (to Your Customer—and Make Them the Hero to Their Business).

B2B 130
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. 3 unique ways social creates value for organizations. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144