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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee.

Committee 119
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 121
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144
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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ These ads can lead to reputational damage for your company. ↑ Phishing Attacks. Vulnerable Third-Party Apps.

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New Study Finds You Suck

Waxing UnLyrical

A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. “It Its goals are entrenched in reputation and community-building. And only two professors have complained about the new design.”.

Study 178
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8 Steps to Success with Manufacturing Marketing

Oktopost

Events, industry magazines, and a good reputation have been your marketing strategy for years. This includes job title, company size, region, key stakeholders they come in contact with, place in the “buying committee”, day-to-day difficulties (you can later write content to help solve these difficulties). The answer is no.

B2B 137
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The 20 Best Proofreading and Editing Services

Writtent Blog

If you are lucky enough to find a reputable editing service, your GPA may improve. The paper is perfect and I have no qualms about turning it in for the review committee. Mentioned by Reuters, Bloomberg and Yahoo, this editing service has an impeccable reputation. Meanwhile, if you are reading this line, you are lucky.

Price 52