Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Momentus Media Community Health Score. Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? disclosure: I’m listed as a Klout influencer and have received Klout perks.)

Klout 138

Klout Brands Social Media Postrank 138

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

Klout 105

Klout Postrank Tourism Blogroll 105

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. They set target goals such as Klout score and traffic. She checks out the bloggers who are commenting or sharing on Char-Broil’s social channels.

Blogger 151

Blogger Case Study Klout Influencer 151

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. Sign out Leave your comment here. Sign out Leave your comment here.

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Diva Marketing Blog

MAY 14, 2012

They have a brand community of 5.8 There are great examples of brands that put their community to work and turned their business around. By the way, this is what Harley does daily at HDTalking.com, a customer created content community of close to 400,000 members. KLOUT PERKS : With 5.8 million reps.

Social Media 81

Social Media Klout Smart Phone Training 81

Firebelly

DECEMBER 4, 2011

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever. It needs to be analyzed and not just reported on.

SEO 224

SEO Sample Samples Analytics 224

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. The Two Dimensions of Online Influence.

Influencer 155

Influencer Klout How To Blogger 155

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who is listed higher than you in Klout?

How To 42

How To Klout Analysis Metrics 42

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Setting time aside to write your Tweets, look at your calendar and respond to comments may seem like more time upfront. Manage blog post comments. Extra Points: Check in on a marketing campaign. Listen to your community.

Social Media 77

Social Media How To Hashtag Publishing 77

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. Your audience is a profitable niche market. You’ve built a community. Your community is highly engaged. You have reach. What kind of numbers are valuable?

Company 49

Company Travel Airlines Blogger 49

ProBlogger

JANUARY 23, 2013

The Bing search engine now includes social influence ranking tool Klout in their social sidebar. Identify and build a circle of people who you can let know that your blog post is live and will share it with their lists and their social media communities. Promote posts on blogging communities. Friend them on the communities.

Strategy 45

Strategy Blogger WordPress Klout 45

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Thanks for comment Kyle.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 6, 2012

Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Is it a community? No, obviously not. I don’t know.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. So, services like Klout and Kred that put a number to your social influence. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Think beyond the marketing team. Or someone said you should so your considering it. But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Writtent Blog

MAY 15, 2014

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone.

Content 103

Content Marketing Metrics Klout 103

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. For those who track this sort of thing, I’ve noticed that in some cases using a curation service can increase the Klout Score. Particularly for multi-day events I could see Storify adding to the sense of community.

Curation 255

Curation Paper.li Storify Tools 255

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Sprout Social

NOVEMBER 15, 2023

When brands first started using social media, it was mainly for publishing content and light community engagement. Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?).

Social Media Management 106

Social Media Management Social Media Team Klout 106