Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. The “monitoring” piece looks at actual feedback from your audience.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. What are the benefits of applying AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Sentiment 122

Sentiment Press Release Analysis Team 122

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite. It requires accurate targeting and streamlined efforts.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. When you’re juggling hundreds of queries, even the most dedicated teams can leave people hanging. What is customer service software?

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. The remaining Team, Pro, Advanced, and Enterprise are $119/month, $199/month, $359/month, and $833/month, respectively.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . The social applications for corporate communications are unique, so you’re better off tailoring your development plan to your business or team need. Social listening.

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

NOVEMBER 21, 2023

This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. These could include social media engagement rates, website traffic, conversion rates or customer satisfaction levels.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. of interactions on a daily basis, it’s easy to lose track of key conversations. The same rings true for people asking for product recommendations.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. .

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Hootsuite

APRIL 25, 2024

Want to share custom performance reports with your leadership team? Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Hootsuite can help. Trend-tracking.

Curation 80

Curation Social Media Management Tools Social Media 80

Hootsuite

OCTOBER 21, 2020

Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Customer care teams tell us that social intelligence helps them serve customers better, and that the speed of social media.

Social Media 137

Social Media Committee Organization Survey 137

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more. If Khoros seems promising to your team, I recommend setting up a demo as your first starting point and moving forward from there. . Khoros pricing details .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Dig into messages from your fans, followers and customers.

Sentiment 134

Sentiment How To Marketing Analysis 134

Keyhole.co

DECEMBER 13, 2023

The other four packages are Team, Pro, Advanced, and Enterprise at $119/month, $199/month, $359/month, and $833/month. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. The Professional and Team plans are priced at $99/month and $249/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? ” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Even though both of our teams can be big behind-the-scenes contributors, there’s a lot happening! Both are called upon to “work their magic.” Rachael: Right?

Eventful 124

Eventful Team Sentiment Social Media 124

Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. Analyze conversation trends to stay aligned with your audience . What consumers think about your products.

Data 96

Data Sentiment API Analysis 96

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? This is never truer than it is on social media. Social media is overflowing with market insights.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. Moreover, those posts made lead conversion 7 times more likely. Having the collaboration of HR, legal and marketing is not enough.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. What power! Enter social listening. .

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

DECEMBER 7, 2021

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

MAY 3, 2023

Here are five ways to build a collaborative, trusting partnership. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions.

ROI 96

ROI Cost B2B Organization 96

Oktopost

JULY 22, 2021

However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Social CRM makes it easier to listen to these conversations and provide an immediate response.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Sprout’s Listening tool helps brands keep a pulse on the conversations that matter most.

Survey 92

Survey Brands Sentiment Template 92

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. Request social team feedback.

Strategy 115

Strategy How To Hashtag Team 115

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more. If Khoros seems promising to your team, I recommend setting up a demo as your first starting point and moving forward from there. . Khoros pricing details .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. Collaborative inbox tools like Message Completion , Tasks and Collision Detection. Essential tools available on all Sprout plans.

Features 101

Features Brands Library Team 101